Regional Event role with Director-level responsibilities in developing and driving the execution of Red Bull’s international properties, key initiatives, and consumer facing events. Known as an inspiring team-builder who engineers insightful solutions, identifying and exploiting alignment between global strategic objectives and local engagement opportunities to slash costs and capture new revenue streams. Responsible for the East Business Unit covering 1/3 of the US and over 40 events yearly - delivers quality field marketing plans and execution of the Red Bull marketing mix in the region. -Through collaborating with a team of a Brand Marketing Manager, Sports Marketing Manager, Athlete Marketing Manager, and Communications Manager drives the delivery of an effective consumer marketing plan to build the Red Bull brand and continuing to differentiate the brand to gain new consumers. -Foster and maximize cross-functional collaboration between sales and marketing departments to spearhead diverse and effective marketing activations; accelerated critical sales initiatives by directly incorporating brand awareness marketing into each component of the sales process. -Consistently augment media-reach through social media networking sites, blogs, television, and magazines; history of content creation capturing millions of additional endemic and non-endemic brand impressions for nearly all events and campaigns. -Plan, steer, overlook, and evaluate the details and operations of International World Series, national, and regional consumer events including Air Race, Crashed Ice, 3x3 Basketball, Ironman, and AMA Motocross events.

Served as Field Marketing Manager with Director-level responsibilities in developing and driving the execution of Red Bull’s Properties, Large Scale Events, Marketing Campaigns, and Key Initiatives; created a strong point of difference and helped to drive brand image. Tasked to generate substantial media coverage, expertly targeting editorial coverage—as opposed to paid advertising—for all events. Managed 6 direct and 20 indirect reports, delivering expert marketing leadership and capitalizing on regional opportunities that align with overarching brand objectives: quarterbacked 4-tiered marketing platform consisting of Sports, Culture, Collegiate, and Sampling. Accelerate critical sales initiatives by directly incorporating brand awareness marketing into each component of the sales process. Leverage increased incremental display space to elevate sales volume, maintaining and coordinating an extensive network of trade partners.

Taking the opportunity to expand operational expertise within a B2B and B2C environmentally sustainable start up; took an active role in a growing urban lumber company, driving new procedures to increase efficiencies and top and bottom-line revenue, as well as balancing the vision for growth with daily operational challenges. Developed alignment of processes at micro levels with macro levels of trends, company objectives and brand vision. Transitional period in the company’s history, becoming a more mature business model. Developed new and revitalized current business operations planning process, synchronizing demand, supply and support functions, resulting in enhanced gross margins, reduced inventory, increasing ROI, and greatly improved customer satisfaction. Navigated high growth and tight timelines.