Gavin Murray
Marketing and Design · Bianchi USA
San Francisco, CA
In My Own Words
I am Gavin Murray, a versatile media specialist who has navigated the realms of marketing and communications with dynamic expertise. During my tenure as the Marketing Director at Bianchi North America from November 2022 to December 2023, I took the lead on all marketing initiatives, driving brand awareness through a comprehensive strategy involving SEO, ad placements, social media, press and product reviews, brand marketing, campaign development, experiential marketing, agency management, and event planning. Prior to this, I honed my skills as a Communications Specialist at Marin Water, where I led web content creation, visual and brand design, print layouts, and spearheaded various awareness campaigns. My creative journey extends to freelance work, collaborating with brands like Birdwell Beach Britches, Easton, and Best Day Brewing to enhance brand awareness through compelling visual storytelling. With a background in architecture and earth science from Columbia University, I bring a holistic understanding to my role, combining education with hands-on experience to deliver innovative and creative solutions. Contact me at gavinmurray13@email.com, and let's elevate your next project together.
Work Experience
Marketing Director
Bianchi USA2022 – 2023
Head of all marketing initiatives and driving brand awareness and storytelling in North America involving SEO, ad placements, social media, press and product reviews, brand marketing, campaign development, experiential marketing, agency management, and event planning.
Marketing and Communications Specialist
Marin Water2020 – 2022
Head of web content, visual design, brand design, print layouts, awareness campaigns, campaign development, paid ads, and email campaigns. I focused on creating engaging, user-friendly designs that are ADA-compliant.
Lead of Social Media
NorCal Bike Sport2017 – 2018
- Social media content creation as well as curation and scheduling. - General design work including but not limited to signage and apparel - Even promotion - Email Campaigns
Social Media and Back of House
Performance Bicycles2016 – 2016
- Social media - Displays and visual merchandising. - Sales and day to day retail operations
Education
Projects
Bianchi USA Ambassador Launch
https://gavinmurray.me/home/ambassador-program/Introduced Bianchi's first US ambassador.