Gary Wong

• Execute brand-level and product-level eCommerce consumer experience on Amazon.com • Optimize product presence (new item setup, item maintenance, rich content/video development input, content health assessment, SEO), merchandising and demand generation (first-in-search optimization, price promotions, ratings & reviews), digital shelf, search and sales analysis. • Work cross-functionally with 3M Sales managers, Shopper Marketing and Product Marketing teams to develop online business direction, facilitate account growth, and maintain alignment across teams. • Lead program-based activities of broad scope on product information operations, digital asset management, and ecommerce operations. Inclusive of perfecting eComm operational flywheel; availability, ideal assortment, conversion driving content creation & workstreams and demand generation.

Website Manager • Coordinate with the marketing department to keep website content up to date for the optimal UX. • Work alongside designers and content providers to improve the eCommerce site. • Consistently test and check website UX to ensure that it is user friendly, mobile-friendly, and aesthetically pleasing.

• Continued management of all roles and responsibilities from previous role as it relates to complyfoam.com • Manage product listings on Amazon for both Vendor Central and Seller Central platforms. • Develop content for over 100 Amazon product listings including product photography, product images, A+ content, the Comply(TM) Foam Amazon store front and product copy. • Work closely with Amazon support teams to ensure a consistent brand image throughout the Amazon marketplace. • Manage and coordinate with third party advertising agencies to develop Amazon and website online advertising campaigns to grow our customer base while driving additional revenue to achieve revenue goals. • Design custom branded landing pages on complyfoam.com for OEM brand partners to drive additional traffic and sales from referral channels. • Ensure the success and timeliness of product launches on complyfoam.com and Amazon channels through coordination with internal teams. • Develop and execute email marketing campaigns via the MailChimp email marketing service to drive sales from customers in the sales funnel.

• Manage complyfoam.com website, ensure profitable year over year growth. • Develop and support an online business strategy in collaboration with key internal stakeholders. • Create and/or direct web developers, designers and content providers to improve the eCommerce site. • Ensure the website's customer experience is user friendly and easy to navigate by updating content and optimizing the path to purchase. • Analyze and monitor site metrics such as sessions, conversion rates and traffic, and implement changes to website where necessary to increase search engine rankings, traffic, purchase conversions and customer loyalty. • Work with marketing, sales and technical teams to develop and communicate the Comply(TM) brand value proposition and strategy toward the external customers and within Hearing Components. • Champion correct usage of graphics standards, brand and corporate guidelines. • Coordinate and manage the logistics of promotional events including social media designed to increase sales and provide publicity for the organization and its products. • Develop and create product launch plans. Ensure that timelines are held and launch dates met. • Design and develop unique cost-effective packaging solutions for Comply(TM) products.

• Develop and implement marketing campaigns, driving sales to our web store and branding partners internationally. • Manage the product launch of Comply(TM) Custom Foam Wraps which is now sold worldwide. Successfully devised a marketing campaign to introduce and generate "buzz" around the new product. • Ensure a consistent brand image on an international scale with the redesign of current packaging in different languages, new product packaging, retail displays, website updates, partner branding, product launches, marketing assets for our distributors, resellers and more. • Develop sales tools and marketing assets to support the sales team's efforts including: filming and production of product videos, sales presentations, sales literature, designing customer brochures, composing market research reports, and more. • Seek OEM partnership opportunities to position the brand alongside high-end consumer electronics companies, discover and develop new niche markets in the audio industry to increase our brand presence.

• Conduct market research for clients and implement strategic marketing campaigns, the outcomes of which are evaluated to ensure success and determine future opportunities. • Create digital content for marketing campaigns. Manage clients' websites through WordPress and email campaigns in MailChimp to increase their exposure. • Develop and coordinate online contests and sweepstakes to increase client's target audience's interest. • Planning and promotion of tradeshows and snowboard/ski competitions, including the coordination and sales of sponsorships to support events.