Skills: Fashion Design · Digital Illustration · Design · Mac · Adobe Creative Suite · Advertising · Apparel · Art · Art Direction · Brand Design · Attention to Detail · Brand Development · Branding & Identity · Client Presentation · Corporate Design · Corporate Identity · Creative Direction · Creativity and Innovation · Design Leadership · Graphic Design · Illustration · Layout · Marketing · Packaging · Packaging Design · Poster Design · Point of Purchase · Posters · Production Art · Presentation Skills · Project Management · Typography · Social Media · Vector Illustration · Visual Communication · Visual Design · Web Design · Marketing Strategy · Logo Design · Image Manipulation · Graphics · Design Studio · Creative Strategy · Concept Development · Brand Strategy

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Creative Leader | Art Director | Senior Creative Designer

Creative & Design

2024 Portfolio

With a profound career in creative leadership, my journey has been defined by a fervent mission to elevate brand identities and narratives. At Weedmaps, my role as a Senior Creative Designer focused on synthesizing innovative design solutions that fortified the company's brand and marketing objectives. Collaborating with cross-functional teams, we ensured a cohesive visual and messaging strategy across all platforms.

Previously, as a Design Lead for West Coast Cure, my competency in creative direction and packaging design was instrumental in developing over 100 unique strain labels, broadening our market presence throughout California. Our team, under my guidance, was recognized for crafting compelling visual experiences that resonate with a global audience, reflecting a dedication to excellence and a passion for innovation in the evolving cannabis industry.

Accomplished Art Director and Senior Creative with over 10 years of diverse creative design experience. A collaborative leader skilled in managing teams and fostering cohesive internal relationships. Adept across multiple design disciplines including print, packaging, retail, web, digital, e-commerce, events, and experiential design. Known for a hands-on approach and a passion for delivering innovative solutions that elevate brand identities and exceed client expectations.

• Creative Expertise: Demonstrated proficiency in conceptualizing and executing designs across various mediums, ensuring brand consistency and visual excellence.

• Leadership and Team Management: Skilled in leading and mentoring teams, managing multiple direct reports, and fostering a collaborative work environment to achieve project goals.

• Versatility: Extensive experience in adapting designs to meet specific client objectives and project requirements across a wide range of industries and platforms.

• Strategic Insight: Proven ability to translate business goals into compelling visual concepts, enhancing brand identity and market presence effectively.

•  Brand Portfolio: Throughout my career, I've collaborated with esteemed brands such as Weedmaps, West Coast Cure, Ghost Gaming, Boost Mobile, Jose Cuervo, Tecate, Heineken, Frito-Lay, Pepsico, Electric Visual, Darkstar Skateboards, Vision Street Wear, and many more.

I bring a passion for creativity, a keen eye for detail, and a strategic mindset to every project, consistently delivering impactful results.

Creative Leader | Freelance

• A leader for the evolution, definition, and execution of Weedmaps marketing campaigns.

• Expert in developing comprehensive visual identities, providing clear design direction, and producing 
assets across various media, including print, experiential, apparel, social, digital, and more.

• Developed successful B2C campaigns for event-driven marketing, significantly boosting site traffic 
and increasing successful user acquisitions on the platform.

Senior Creative Designer

• Lead creative for all packaging, front-end website development, landing pages, marketing/sales materials, social media, digital, in-store execution and on site activations.

• Designed over 100+ unique strain labels featured in over 500 shops across California 

• Managed design team of 4 with hands-on direction and creative interpretation.

Design Lead

Senior Graphic Designer

• Integrated, designed and built all Ghost Gaming original graphic content for the brands digital 
footprint, website, social media, apparel, activations and all marketing materials.

• Collaborate with senior management to develop a brand visual identity that reflects the company’s 
core values, ideals, and tone of voice, guiding the process from concept to completion.

• Led a creative team, growing a global fan base to over one million.

• Created unique print and digital graphics for six teams competing in Fortnite, PUBG, CSGO, Gears of War, Rocket League, and Splatoon, managing the process from concept to completion.

Senior Designer + Brand Creative Lead

• Developed, designed and executed the marketing strategy on out of home creative based in current trends of music, action sports and urban culture.

• Collaborated and executed with marketing counterparts to create product stories for various devices in the Boost Mobile portfolio. 

• Digital creation and production for front-end development and social media content.

• Developed creative concepts, managed photographers and creative partners for various 
projects with the Frito Lay Brand Team.

• Present concepts to senior leadership members of the various brand teams at Frito-Lay and Pepsico for generating creative alignment.

• Created designs for print, digital, social, environmental and experiential campaigns.

Art Director

• Managed creative process with studio in agency setting for multiple campaigns and client presentations including conception, design, and final art production.

• Aligned with copywriters and marketing counterparts, reviewing briefs and developing stunning creative for Jose Cuervo, Heineken, and Tecate.

• Worked with creative team to develop graphics for all marketing and advertising.  

• Developed various marketing and branding collateral while managing budgets, vendor relations and international needs.

• Led photo shoots and imagery packages both location and table top from concept to completion for merchandising, product and advertising campaigns.

• Created original graphics for skateboards, catalogs, flyers, magazine ads and apparel.

• Designed DVD packaging, magazine ads and sell sheets for Warner Bros. Entertainment.

• Supervised, managed, and designed for Warner Brothers Home Video account, domestic and international marketing collateral, and all DVD related artwork.

Graphic Designer

garrett kronick is a Creative Leader at Kronick Kreations in Los Angeles Metropolitan Area, California.

garrett kronick — Creative Leader at Kronick Kreations

garrett kronick

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