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Director of Marketing

Marketing & Sales

•	Strategic “do-er”: a high-level marketer who relishes opportunities to roll up his sleeves and get stuff done.
•	Heavy focus on digital, inbound/content marketing and story telling.
•	Brand, team and culture builder, from small start-ups to billion-dollar corporations.


+ Reporting to CEO, lead all marketing efforts for rapidly growing, world-leading brand in motor sports space and automotive aftermarket. 
+ Direct company’s digital marketing plans, retail strategy, brand-building, events and programs, sales support, and integration with four newly acquired brands.
+ Launched brand's first-ever e-commerce site, building site into a top revenue driver while continuously reinforcing our commitment to distribution and retail partners.



+ Led Go-To-Market strategy and plan execution for a rapid-growth start-up.
+ Partnered closely with CEO, CMO and executive team on brand direction.
+ Established aggressive strategy for entry into major new business category.


Vice President, Product Marketing

In 6+ years, the Marketing Department drove 30% annual revenue growth. 

+ Led global marketing for maker of The Boa System found on outdoor, cycling, running, hiking, utility and golf footwear and gear.
+ Directed strategic and retail marketing plans in U.S., Europe and South Korea.
+ Significant company “firsts”: Go-To-Market planning and execution, global PR programs & media introduction, launch of grassroots marketing and retail strategy, differentiation strategy, built departmental infrastructure for future growth, transition to digitally-driven communications, consumer segment research, co-op program reset, and ROI tracking.


Global Marketing Director

As first brand manager for the running category, led our short- and long-term strategic planning that laid the groundwork for their fastest-growing business segment.

+ Drove all brand-marketing and partnership efforts behind running performance product, including launch and execution of company’s international events strategy.
+ Developed content and stories around all The North Face product, including outdoor, Summit Series, action sports and endurance. 


Senior Brand Marketing Manager, Copy Writer

Positioned TrailRunner Magazine as the sport’s foremost authority.

+ Worked closely with publisher to plan strategy and positioning.
+ Launched TrailRunner Trophy Series, the world’s largest trail race series, which included over 800 athletes and 100 events. 


Senior Editor

+ Formulated, supervised, and executed promotions, retail tactics, trade shows, and brand campaigns for MasterCard, Qwest, NAPA, and several dot-com start-ups.
+ Managed account teams that included account managers, graphic designers, merchandise coordinators, and copywriters.


Senior Account Executive

Garett Graubins is a Director of Marketing at Bestop Premium Accessories Group in Lafayette, CO.

Garett Graubins

Garett Graubins

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