Associate of Arts Degree: Professional Designation

Associate of Arts Degree: General Studies

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Editor and Content Creator

Digital & Media

I’ve been part of the digital marketing game since the very early stages. Being involved in this ever-changing industry and having experienced many updates, new apps, and algorithm changes have placed me as a forward thinker and trend forecaster for all things social. I have had the opportunity of becoming a team leader in a diverse number of industries including apparel, action sports, technology, health and fitness, consumer packaged goods, beauty, and home décor.

In addition to social media management, I am also skilled in areas such as customer service, analytics, e-commerce, content creation, copywriting, photo shoot production, wardrobe styling, merchandising, and event production.

Fully bilingual in Spanish and English. I have completed two certifications through DigitalMarketer: Analytics and Data, Social Media and Community Management. I have also completed the 200 Hour Yoga Teacher Training, certified by Yoga Alliance.

I now utilize everything I’ve learned throughout the years, and work full-time running Fabletics social media accounts, and as a freelance social media consultant. I also run a site where I discuss subjects I am passionate about, partner with like-minded brands, and share the chronicles of outstanding creatives. 

-Manage all digital media platforms associated with GabrielaPeregrina.com
-Consistently generate original, compelling material for posts and execute daily tasks on behalf of the brand
-Write effective SEO content for blogs, websites and social media accounts
-Utilize knowledge of Squarespace and HTML to create and maintain a professional appearance
-Partner with brands to create sponsored content
-Attend and cover blogger events

Collections:
Kelly Rowland | #KellyXFabletics - September 2019
Massy Arias | #MassyXFabletics - October 2019
Kelly Rowland | #KellyXFabletics - January 2020
Maddie Ziegler | #MaddieXFabletics - February 2020
Demi Lovato | #DemiXFabletics - April 2020
Madelaine Petsch | #MadelaineXFabletics - August 2020
Maddie Ziegler | #MaddieXFabletics - September 2020

Kate Hudson | Kate's Edit:
November 2019
March 2020
July 2020
September 2020
November 2020

Social Media

-Manage a regular publishing schedule on all social media platforms owned by Helium 10
-Direct all community engagement within the company’s social media spaces while ensuring the brand’s voice is consistent
-Make sure all social media content meets SEO requirements
-Moderate multiple fast-growing Facebook groups
-Proactively monitor social media content that supports & supplements wider campaigns (E.g., Product Launches and Podcasts)
-Analyze the long-term needs of the company’s social media strategy
-Offer weekly social media reports
-Produce and maximize activation at company social events
-Research: What is happening in the fast changing world of social and digital media, what competitors are doing, and what new measurement tools are being used
-Guest writer for the company's blog

Social Media Manager

-Guria Beachwear Representative at 2019’s Swim Collective Trade Show
-Assisted NielCube's designers at 2014's Swim Collective Trade Show
-Coordinated and styled various fashion shows
-Styled a series of photo shoots

Wardrobe Stylist, Marketing Consultant

-Persona and voice of the brand to consumers
-Developed and executed digital marketing campaigns and strategies that improve e-commerce sales
-Managed all social media accounts, creating consistent content in all platforms
-Generated digital content to increase followers and engagement and compiled the company’s social media content calendar
-Answered all customer inquiries via phone, email, and social media in a timely manner
-Developed KPI’s that oversaw reporting on growth, engagement, brand awareness and sales across all social platforms
-Delivered and managed giveaway prizes, influencer consumer packages

Marketing Coordinator

-Developed innovative and creative media content across social media platforms
-Executed creative strategies in collaboration with marketing director 
-Coordinated and maintained relevant social media accounts
-Setup daily tasks and activity for all social media outlets
-Kept track of social media trends and competition
-Assisted in the planning of the company’s participation at Comic-Con in partnership with Lucasfilm
-Supervised and updated the digital marketing plan and website development
-Consistently responded to customer inquiries in a timely, diplomatic and professional manner

Social Media/E-Commerce Assistant

-Assisted with Pixi Beauty's (UK and US) social media monthly recaps 
-Contributed to the creation and curation of social media content, copy, calendars and strategies for Stroke of Beauty Cosmetics

Social Media Marketing Intern

Previously known as TransWorld Media
-Involved in all event production aspects (pre, onsite, post/recap)
-Collaborated with different brands and organizations under TEN: The Enthusiast Network (Surfing Magazine, TransWorld Skateboarding, SURFER Magazine, TransWorld Motocross, SUP Magazine, GrindTV)
-Assisted with event marketing and overall media coverage

Events and Marketing Intern

-Worked along Billabong's head visual merchandiser to insure Becker Surfboards was up to date while following the company's visual merchandising seasonal directives

Visual Merchandiser

-Expanded my knowledge in event planning, styling and social media coordination 
-Assisted with event coordination of their “A Bikini Kinda Life” launch event 
-Took part in the coordination and production of photo shoots and marketing campaigns 
-Helped keep their social media database up to date

Marketing Intern

-Coordinated the company’s sample lines and prepared it for meetings, presentations and photo shoots
-Updated tech packs and sketches using Adobe Illustrator
-Set up and updated styles each season in PLM system
-Updated line sheets using Adobe Illustrator
-Assisted Billabong Women’s photo shoots and styled a Billabong’s girls photo shoot
-Coordinated Billabong Women’s catalog photo selecting process

Women's Merchandising and Design Intern

-Assisted with event coordination aspects 
-Managed all fashion shows, and model castings within my two seasons 
-In charge of social media coordination

Apprentice Program, Event Coordinator

-Coordinated the line for a pre-fashion week fashion show
-Promoted the line at Shop Garment District directed by The Phoenix Fashion Week Committee
-Directed and styled their 2014 catalog photo shoot 
-Managed social media accounts

Marketing Consultant

-Produced five LA Fashion Week events, four model castings, and one special San Diego fashion show

Production Intern

Gabriela Peregrina is an Editor and Content Creator at GabrielaPeregrina.com in Los Angeles, CA.

Gabriela Peregrina

Gabriela Peregrina

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