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Marketing/Creative Services/Consultant

Specialist & Consultant

Creative Leader with a proven track record in Art Direction, Graphic Design, and Marketing Project Management. History leading the creative strategy, development, and finalizing of print, digital, and photo collateral for commercial clients across multiple industries. Experience overseeing brand development, managing media production, and leading post-production. Long history working with non-technical stakeholders to understand creative and marketing objectives. Crafts unique and engaging styles for effective storytelling, marketing, and consumer engagement. 

•	Spearheaded development and execution of strategic marketing campaigns for fashion, specialty manufacturers, and technology start-ups; streamlined social media, blogging, and SEO strategies, conduct market research to implement strategic marketing initiatives for lead generation and profit optimization.
•	Serve as a direct advisor to brand Art Directors, Creative Directors, Marketing Directors, Production teams, and Supply Chain leaders, lead brainstorming sessions, develop comprehensive customer personas, campaign messaging, and outreach strategies; ensure brand consistency across all platforms.
•	Lead creation of engaging written, photo, and video content across email, landing pages, graphics, and merchandising to grow marketplace presence while maintaining brand voice and aesthetic; manage analytics including click-through rates, and bounce rates, and captured leads to optimize effort and spend throughout marketing campaign lifecycles. 
•	Spearheaded redesign and rebranding of merchandise packaging for key client, worked closely with CEO and Head of Product to outline ideal visual presentations, leveraged market trends, and customer reaction, and updated visual design, symbols, and color scheme of product packaging and point of purchase collateral; increased product visibility and sales 50%.
•	Project managed development and design of 2021 Product catalog and sales deck, segmented ideal design and messaging for Spring, Summer, and Fall, and worked with client leadership to develop detailed descriptions, features, colors, and availability to help buyers in purchasing decisions.
•	Provided brand identity design for agency Stacktt and key clients Motorcycle Mayhem, Boss Lady, Faith in Humanity, Heritage Dental, and others, designed comprehensive brand identities by leading full audits of brands, industries, and competitors, and create design briefs outlining the project objective and requirements.




•	Spearheaded marketing direction and strategy for outdoor apparel company with $5M in revenue annually; led the digital and print design, work directly with leadership on marketing development, and oversee improvements to outreach and marketing strategies. 
•	Commended by leadership for increasing lead conversions by 35% and growing sales by $1.6M, positively impacting core e-commerce metrics, including securing email open rate of 43%, CTR rates of 2.95%, and reducing Bounce Rate by 27.1%, improving ad spend ROI 13% through increasing ads performance by 66%, and increasing warm leads audience performance with 327.8% ROAS. 
•	Lead design and marketing project management actions, partner with marketing, sales, and C-level personnel to understand needs, and determine desired business outcomes; able to deliver high-quality deliverables in a quick fashion, and ensure brand engages with customers while fostering ongoing relationships with core fan bases. 
•	Manage development and execution of targeted campaigns, led the project and update meetings with stakeholders, oversee internal and agency marketing teams, and provide comprehensive reporting to company leadership; established KPIs and best practices for email nurture, web traffic, and sales engagement reporting.
•	Develop and analyze key reporting and metrics, including Google and SEO Analytics, Email Outreach performance, and Marketing Performance, measure Traffic, Engagement, Organic keyword Performance, and Target Keyword Rankings, and leverage findings to improve consumer journey, sales funnel, and conversion rates. 
•	Drive improvements to email development, update layout design, list segmentation, scheduling, and reporting, incorporated consumer behaviors and buying process to improve messaging, and lead A/B testing to optimize landing page elements, offers, and CTAs; tailored content and messaging resulted in 133,285 new visitors.
•	Introduced a new E-Commerce platform to develop targeted customer lists, utilized segmentation to send targeted and personalized messages based on customer characteristics, optimized email timing, and offered subscribers relevant offers; new approach improved conversion rate by 3.75%, AOV to $114, and Revenue Per Month $233K.
•	Partner with Marketing, Product, Purchasing, and C-level leaders in the development and launch of new campaigns, outline outreach and messaging goals, lead ongoing communications and accountability, and present escalated issues; able to eliminate previous silos, improve issue resolution, and enhance marketing campaign impact. 
•	Create original artwork and designs, develop branding, marketing collateral, digital elements, promotional material, web content, and product catalogs, and work with stakeholders to ensure alignment with style guidelines, brand messaging, and product launches.
•	Revamped the company’s digital marketing strategy, focused on identifying behaviors and interests of core audiences, leveraged competitor research to enhance digital campaigns, and led audience surveys to identify influencing behaviors, including where they spend time, preferred competitors, and brand perception.


Marketing Specialist/Sr. Graphic Design

•	Spearheaded art direction and strategy for a custom sign and decal company servicing local business; led marketing and print design for clients, worked directly with clients on collateral development, and oversee improvements to project operations. 
•	Worked directly with clients to develop concepts consistent with established branding, consulted with stakeholders to determine branding guidelines, presented multiple engaging designs, answered questions, and finalized color, content, and branding based on expertise working with a variety of brands.
•	Drove project management actions, partnered with client Marketing, Sales, and Product personnel to understand needs, and determine desired business outcomes; developed production plans, project budget, and timelines, and leveraged Trello, Kanban boards, and Gantt charts to maintain project progress. 
•	Led development of original artwork and designs, including trade show displays, retail display solutions, signage, brochures, promotional items, and merchandise package design, and worked with stakeholders to ensure alignment with style guidelines, brand messaging, and product launches.
•	Directed team of 11 Graphic Design, Production, and Logistics personnel, determined success metrics, assigned project duties, collected status reports, and providing ongoing training and coaching; built a cohesive unit that increased productivity by 60%, saving an additional $30K monthly.
•	Collaborated with outside agencies and key partners, including Cox Communications, Souplantation, and  Signarama, served as a liaison between teams, documented project specifics, and developed and enforced design brief outlining objectives and requirements; ensured open communication, built trust, and improved deliverable quality.
•	Notable projects included the development of operations signage for all Cox Communication warehouses in the US, and Souplantation restaurant rebranding with store signage, including wall graphics, salad/soup/beverage bar, point of purchase, and tabletop signs with innovative chalkboard style. 




Art Director/Production Manager

•	Led development and launch of improved marketing, business development, and customer engagement strategies for producer of custom athletic uniforms; worked with C-level, IT, Marketing, Product, and Supply Chain leadership to devise and deliver agile and scalable solutions to drive go-to-market strategies, audience targeting, product development, and budgeting. 
•	Commended for developing a revenue stream of $26.2M, increasing brand awareness to large client bases, and launching new product lines. 
•	Conducted financial, product, market, and operational research to support strategic and business planning for various product lines, customer segments, and new product launches; synthesize data from multiple sources to develop programs and improve business insights that met customers’ needs and improved customer satisfaction.
•	Spearheaded development of new product line, created all-over graphic print finished garment, outlined customizable components for customers' use, and led vetting and setting up of new dedicated production equipment as well as personnel training; new offering generated $3.2M in the first year.



Manufacturing operations engineer/Business Development

•	Designed, developed, and manufactured products for a Leading provider of driver safety systems and suits for industry Off-Road, NASCAR, and NHRA drag racing clients; developed new driver safety suits, driver gloves, and driver team uniforms, worked directly with key partners, including Monster, Redbull, and South Point Casino, and grew revenue 45% to $263.25K.

Sr. Graphic Designer/Production Coordinator/Manager

•	Communicated and interacted directly with stakeholders to identify and assess needs and solutions
•	Managed multiple tasks simultaneously with clear concise communication
•	Maintained Vendor relations and material R&D  


•	Designed graphic products and packaging for men’s apparel launch within a highly competitive market
•	Lead creative review and Sales Presentations to senior stakeholders, logistics, and sales teams
•	Delivered increasing product sales resulting in an additional 15% top-line growth



Sr. Graphic Artist | Designer

•	Delivered increased product sales by product/graphic design adding to line growth
•	Designed graphics products and packaging within a highly competitive market
•	Developed performance replica apparel for athletic fans
•	Identified and explored trends to push boundaries


Gabriel Nash is a Marketing/Creative Services/Consultant at Independent Creative Contractor in San Diego, CA.

Gabriel Nash

Gabriel Nash

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