Apr 2019 — Now
Creative Director · Wonderbrett
Established identity for legacy cannabis brand. Winner of 2 CLIO awards. Expanded brand from 10 SKUs to over 250. Developed all visual materials, graphics and logos for use on packaging, website, social media, apparel, accessories and print materials. Designed communication and marketing materials for 20+ events. Directed the creation of visual assets with external photographers and agencies. Collaborated with industry leading brands, both in and out of the cannabis space, on new products. Created all graphics and promotional materials for the opening of two retail stores in Los Angeles. Expanded brand from California to Michigan, Arizona, New Jersey and a direct-to-consumer online platform. Managed social media across 3 accounts, overseeing growth from 10k followers to over 150k
Jan 2016 — Dec 2019
Responsible for the concept, design and production of innovative, high quality print and digital artwork, including magazine ads, brochures and websites. Worked with a diverse range of clients, including beverage, automotive, music, cannabis and fitness.
Jun 2009 — Jan 2017
Oversaw creation of all graphics, focusing on vehicle wraps, for clients including motorsports, aviation, action sports, beverages, apparel, lifestyle brands and more. Daily interaction and management of clients and projects. Self designed, coded and maintained company website. Managed 3 employees and all projects from concept to production to installation. Averaged 20-30 projects per week.
Jul 2004 — Jun 2009
Lead Creative · Apple Retail
Provided one-on-one training, adjusting teaching style to meet the needs of a wide range of age groups and learning styles. Worked closely with Apple Corporate to develop new training programs across all levels of software. Created and conducted various workshops across a wide variety of Apple and Adobe software. Managed the performance, scheduling and training for eight employees as Lead Creative. Hand picked to be part of the opening team of Irvine retail location. Part of multiple product launches including the iPod color, iPod nano, OS X and iPhone.
Apr 2008 — Dec 2008
Graphic Designer · 96° In the Shade
• Produced full line catalog for high end, island lifestyle men’s fashion line. Handled art direction, image editing and layout.
• Designed, built and maintained the brand website.
• Produced all other branding, including hang tags, flyers, order forms, flyers, business cards, etc.
Jan 2008 — Nov 2008
Graphic Designer · House of Sarket
• Produced full line catalog for high end, custom tailored women’s fashion line.
• Handled art direction, image editing, layout, press checks, etc.
Jan 2006 — Oct 2007
Graphic Designer · Mar Worldwide
• Designed multiple catalogs for Kawasaki Motors. In charge of overseeing photo shoots, all image editing, all image placement and development of style and layout for 4 catalogs.
• Produced custom graphics, icons, art for layouts in catalogs, point of purchase displays, magazines, etc.
• Involved with paper selection and press checks.
