Fred Godshall
Production & Development Manager · Ameramark
Tustin, CAIn My Own Words
Over 25 years of apparel experience working in cross-functional environments in the U.S. and abroad. Results-driven and decisive leader, with focus on achieving success and increased productivity through improvements in operations, quality control, product development, and production.
Work Experience
Production Manager
Ameramark2015 – Present
- Oversee all aspects of the Production/Development and Design departments.
- Worked closely with designers, sewers and dye sublimation printers to achieve company goals.
- Run a vertical factory here in house making our goods, from concept through finished products.
- Sourcing new eligible factories, both in Asia and here domestically. - Heavy Domestic Production Services.
- Drastically improved efficiency with timelines to market.
Owner
HID Productions2013 – Present
- Work with specialty clients on SMU products.
- Work directly with sourced factories and manage the product from concept through final delivery.
- Price negotiations with factory and client.
- Sourcing new eligible factories, both in Asia and here domestically. - Heavy Domestic Production Services.
Production Manager
Ameramark Inc.2014 – 2020
Handle all aspects of Design / development / Print Room / transfer / Production floor, for a vertical dye sublimation advertising manufacturer.

Production Manager Freelance cut n Sew
Lucky 13 Apparel2012 – 2017
Ran the domestic production process.
Consultant and loved the brand
Default2014 – 2015
13 Apparel - Production / Sourcing Manager March 2014 - June 2015
- Oversee all aspects of the Production/Development departments.
- Domestic Production Master, Brought on as a Consultant and loved the brand.
- Price negotiations with factory and client.
- Sourcing new eligible factories, both in Asia and here domestically. - Heavy Domestic Production Services.
- Drastically improved Speed to market, on existing lines and new ones as well.
Production/Product Development Manager COO
3D Industries2011 – 2013
Work with a small but efficient team to design, develop, and produce various garments from fire retardant racing suits to board shorts.
- Work closely with account managers on SMU products for specialty clients.
- Work with Factories to insure on time merchandise in the quality the customer ordered.
- Sourcing new eligible factories, both in Asia and here domestically.
COO
3D Industries - Clothing Sourcing & Manufacturing2011 – 2012
Managed office as well as developers for all clientele.
Production Manager
Simo Tex2010 – 2011
Direct team of 12 to carry out day-to-day Production/development of Simso Tex private label brands, as well as full service to mainstream manufacturers.
- Maintain margins, costs, vendors and development of all brands, increasing GP margins.
- Work directly with owner, designers, to better the company with systems.
Merchandising Manager
Famous Stars and Straps2008 – 2011
Set up line plans, and implemented a good/better/best retail program.
Director of Mens Merchandising
Famous Stars and Straps2008 – 2010
Direct team of merchandisers to carry out day-to-day development of Famous Stars and Straps, Rogue Status, Expensive Tastes, and The Wild Ones lines.
- Maintain margins, costs, vendors, and development of all brands, increasing GP margins.
- Manage and maintain merchandising plans and calendars, improving delivery deadlines.
- Work directly with owner/design director on styling and special projects
Production Manager/Product Development Manager/Sourcing Manager
LRG2006 – 2008
Global sourcing: Frequent travels to China to ensure product quality, design integrity, environmental compliance, and seek out new vendors and factories, as well as negotiate upcoming pricing and scheduling.
- Product development: ensure accurate tech packs and costing, oversee the handoff process.
- Maintained company calendar with 11 annual deliveries.
- Manage staff of 6, including quality control, product development, and production assistants.
- Established infrastructure and standards in and for, product development, quality control, logistics, and production.
- Attained a gross profit margin increase of 5%.
Director of Apparel
Lifted Research Group (LRG)2006 – 2008
Handled everything from Concept through finished product. Managed the development teams, as well as production teams. Implemented a QC division.
Director of Apparel
Airwalk2001 – 2006
Direct design and production of men and women's mid-tier apparel and outerwear - Research fabrics, trim, silhouettes and color blocking.
- Manage all aspects of production, domestic and international - cost analysis, profit/loss, margins and logistics.
- Sourcing and vendor relations with frequent travel overseas - QC guidelines, vendor compliance.
- Establish departmental budgets as well as overall gross profit margin.
- Technical design manufacturing
Additional Work history on request
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