Frank Varela — Senior Packaging Designer at CEPIA, LLC
Frank Varela
Arlington | United States
Skills
No information
Interests
Music
Design
Art
Movies
And pop culture in general
Work experience
CEPIA, LLC
Senior Packaging Designer | 08/2023 - Current
Design and create packaging and branding for toys. Collaborate with cross-functional teams to ensure brand consistency.
FREELANCE
Creative Director and Designer | 10/2022 - 07/2023
Provided freelance design services for clients nationwide, specializing in branding and packaging design.
BRIGHTZ LTD
Creative Director | 09/2021 - 07/2022
Manage the creative process from concept to completion, work in partnership with Brightz staff on retail package designs, supervise plus mentor a young creative staff, collaborate with management to create strategic marketing plans, interface with freelancers/outside vendors, manage the Brightz brand campaigns across all channels both in print and all digital media platforms.
FUNKO
Senior Packaging Designer | 01/2020 - 06/2020
Creation and design of specialty and intellectual property packaging. Position was cut short due to company's issues during the financial crisis brought on by Covid 19.
SWIMWAYS (Outdoor GBU for SPIN MASTER)
Director of Creative Services | 12/2016 - 07/2019
Overseeing the design of packaging and internal/external marcom projects, art directing photo shoots as well as sales/promotional videos, directing the design of rebrands as well as gate-keeping the execution of existing brands, managing the creative services staff workload, mentoring members of my team, negotiating with as well as maintaining a stable of reliable freelancers/outside vendors, and staying within budget for the year.
SPIN MASTER
Senior Packaging Designer | 09/2015 - 11/2016
Designing as well as the creation of toy packaging for preschool toy brands (PAW Patrol, Rusty Rivets).
MATTEL
Project Designer (Art Director) of Boys Packaging | 09/2004 - 05/2013
Design and art direction of toy packaging for both mass distribution and collector markets, manage and coordinate
projects with vendors and counterparts of the Mattel Hong Kong office, organize and lead brainstorms for best strategic positioning of product with marketing and product design departments.
ABC CABLE NETWORKS GROUP (DISNEY)
Senior Manager of Design & Brand Services | 07/2002 - 04/2003
Design and art direction of trade show graphics, premiums, and satisfying company wide design needs.
FOX FAMILY/SABAN
Senior Design Manager of Creative Resources International | 06/2000 - 07/2002
Design and art direction of one sheets, trade show graphics, sales collateral for MIPCOM (an international trade show), and oversaw freelancers as well as other creative staff.