Franck Boistel
Footwear Designer - Design Director · Franck Boistel Design
sedona, AZ
In My Own Words
Franck Boistel is a seasoned footwear designer with an impressive 26-year career that spans across all categories of shoes and encompasses designs for all genders. His professional journey is marked by a passion for creativity, exceptional problem-solving skills, and a keen eye for aesthetic excellence.
Throughout his extensive career, Franck has consistently demonstrated a commitment to driving product creation to new heights, establishing himself as a trailblazer in the footwear industry for all categories and gender. His innovative designs have set industry standards, with numerous best-selling products that have not only captured the market but have also stood the test of time.
Franck Boistel's impact on the world of footwear extends beyond just commercial success. His shoes have become iconic in the footwear world, with the re-issue of major footwear styles designed in the year 2000 for Esskateboarding.
In addition to his creative prowess, Franck is known for his ability to foster engagement, loyalty, and retention among consumers. His strategic approach to design goes beyond aesthetics, as he actively supports brand identity, product function and style. Franck understands the importance of not only creating visually appealing products but also ensuring that they resonate with the brand's ethos, creating a lasting connection with consumers.
With a track record of industry-leading products and designs, Franck Boistel continues to shape the landscape of footwear design. His wealth of experience, combined with his unwavering commitment to excellence, positions him as a driving force in the ever-evolving world of fashion and design.
Work Experience
FREE LANCE FOOTWEAR DESIGNER CREATIVE DIRECTOR
Franck Boistel Design2005 – Present
Designer, product management, product developer on special projects or entire collections for several action sports, fashion, lifestyle, outdoor, casual, footwear brands including: IPATH - BURTON snowboards - O'NEIL -BEBE- SANUK - ROXY - ZIPZ - MANITOBAH MUKLUKS - VINTAGE sport - FLOW snowboards, PRAXIS footwear, THE PEOPLE'S MOVEMENT footwear - LEVIS - CHROME - SALOMON - VISION
FOOTWEAR DESIGNER LEAD
511 Tactical2017 – 2023
First full time Senior Footwear Designer to create and develop all footwear for 511 tactical. Achieved best seller for multiple styles over the course of 5 years.
FOOTWEAR DESIGNER LEAD FIVETEN
ADIDAS2016 – 2017
Design and Develop and direct industry leading creative solutions for concepts and categories, created a highly relevant, desirable and clear Fiveten brand image Lead and manage the internal creative team to achieve worldclass results in Fiveten footwear categories, Namely: Outdoor, Climbing and Biking.
Footwear Designer - Design Director
FBDESIGN2005 – 2016
Creative Director for a portfolio of clients in the action sports, outdoor, surf, skate, lifestyle, fashion footwear industries.
LEAD FOOTWEAR DESIGNER
SOLE TECHNOLOGY1997 – 2005
Design and assist building and managing the Etnies, Etnies girl Etnies Plus, ES, Emerica, Thirty-two footwear brands, resulting in regular increases in all categories over the course of Nine years. Helped Launch etnies girl, created the etnies girl logo, launch etnies Plus, launch the etnies surf category, launch etnies outdoor, designed 80% of all pro models for all sole technology brands, including best sellers such as Etnies Callicut, Arto Saari, Fielder, ES Scheme, Mike Vallely pro shoe, Andrew Reynolds, some of which are still in the line as of today and re-launched as timeless classic sof the brands.
