Flavia Avallone Basso
Work experience
Distrinando - Reebok OP in Argentina
PRODUCT MANAGER REEBOK FOOTWEAR DIV | 01/2022 - 04/2023
Development and Supply of Footwear Category for the local market, as Reebok Operating partner in Argentina.
• Supply of the category with 1.3M pairs, per semester
• Management of brand and stock transfer from Adidas
• Activation of suppliers in Brazil and Asia, under the required purchasing strategies (Finished products, Unassembly products)
• Tooling development
• Negotiation of pre-costs, costs, purchase conditions and delivery schedule
• Product and bulk production development and monitoring
• Development of labeling and import instructions according local regulations.
• Management of local factories for local assembly of imported parts.
• Catalog Development / Commercial Presentations
World Sport srl - DC Shoes/Quiksilver/ Roxy Licensee in Argentina
PRODUCT AND DESIGN MANAGER FTW DIV - DC SHOES / QS / RX | 12/2016 - 01/2022
Development of Footwear collections for local market, under de liscensees of Boardriders brands DCSHOES/ QUIKSILVER/ ROXY, accomplishing an anual supply of 600K prs both for wholesale and retail channels
• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy.
• Development of Tooling for local production
• Planning and Supply to the wholesale and retail channel
• Monitoring and confirmation of samples and productions
• Design and Development of SMU for the local market.
• Commercial presentation of the collection
• Attendance at Sales Meetings presentations at the HQ in California
• Catalog Development DC/RX/QS: Definition of content and design
World Sport srl - DC Shoes/Quiksilver/ Roxy LIcensee in Argentina
PRODUCT MANAGER DC SHOES FTW | 01/2015 - 12/2016
Development of Footwear collections for local market, under de liscensees of Boardriders brand DCSHOES
• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy.
• Development of Tooling for local production
• Planning and Supply to the wholesale and retail channel
• Monitoring and confirmation of samples and productions
• Design and Development of SMU for the local market.
• Commercial presentation of the collection
• Attendance at Sales Meetings presentations at the HQ in California
Gaelle
SENIOR DESIGNER COORDINATOR | 12/2013 - 01/2015
Coordinator of the Footwear Development area. Local manufacturing.
• Design and planning of the collection by season: Running, Casual, Skate,
Soccer, Kids Footwear
• Trends research and analysis
• Development of product in own factory and in outsourced suppliers.
• Definition of inputs and suppliers
Grupo Kalel
RESPONSIBLE OF PRODUCT DEVELOPMENT | 01/2010 - 12/2013
Responsible for Design and Development of footwear for Argentine brands, under different production strategies (Supply of components from Asia and local assembly / Import of nished footwear / National production).
• Trends and product research
• Design and Development of footwear for: Kappa Argentina, Le Coq Sportif Argentina, Lotto, Hush Puppies, Airwalk, Qix and Kickers. Adaptation of products to the local market.
• Management of orders and productions: negotiation with suppliers from Asia; follow-up and con rmation of samples and corrections; scale tests; production monitoring.
• Costing by product to reach the required target price
• Search and asignement of suppliers in Asia.
• Development of samples and quality control of Production in China. Visit to factories, search for products and materials.
• Kappa Argentina Brand Manager:
Planning of the Running, Fitness, Soccer, Tennis, Casual and children's
product collections, reaching an estimated annual sale of 500,000prs.
Development of 30/40 models per quarter, covering all disciplines, according to product mix and target price required by the client.
MICROPACK SA
JUNIOR DESIGNER | 08/2008 - 12/2009
Display Flash
Development of cardboard P.O.P and graphics
• Design, modeling and rendering, of points of sale in micro-corrugated cardboard for hypermarkets and brands.
• Development of assembly instructions.
• Presentations to clients.
