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Design - Footwear

Industrial Designer - Product and Footwear Design and Development

Engineering & Production

I m Industrial and Footwear Designer, For the last 14 years, I ve worked in different positions in the Product, Production and Development areas in different companies and brands of the Retail industry, in senior and manager positions.I ve worked for mainstream brands of the footwear market in Argentina, such as DC SHOES ROXY, Quiksilver, Kappa and Reebok ( operating partners, local liscensees).I gained large experience in design, local and international development and bulk production and planning.SKILLS: Design and Development Technical SpecificationsPurchase and Developments PlanningManagment of Local and international suppliers (Brasil/Asia), including negotiation of costing and pre-costing, tooling development, calendar and importing procedurings and requirments.Monitoring of samples development and bulk production.

Development and Supply of Footwear Category for the local market, as Reebok Operating partner in Argentina.

• Supply of the category with 1.3M pairs, per semester
• Management of brand and stock transfer from Adidas
• Activation of suppliers in Brazil and Asia, under the required purchasing strategies (Finished products, Unassembly products)
• Tooling development
• Negotiation of pre-costs, costs, purchase conditions and delivery schedule
• Product and bulk production development and monitoring
• Development of labeling and import instructions according local regulations.
• Management of local factories for local assembly of imported parts.
• Catalog Development / Commercial Presentations

PRODUCT MANAGER REEBOK FOOTWEAR DIV


Development of Footwear collections for local market, under de liscensees of Boardriders brands DCSHOES/ QUIKSILVER/ ROXY, accomplishing an anual supply of 600K prs both for wholesale and retail channels


• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy.
• Development of Tooling for local production
• Planning and Supply to the wholesale and retail channel
• Monitoring and confirmation of samples and productions
• Design and Development of SMU for the local market.
• Commercial presentation of the collection
• Attendance at Sales Meetings presentations at the HQ in California
• Catalog Development DC/RX/QS: Definition of content and design


PRODUCT AND DESIGN MANAGER FTW DIV - DC SHOES / QS / RX

Development of Footwear collections for local market, under de liscensees of Boardriders brand DCSHOES


• Definition of Purchasing and Development Plan: SKU, Assignment by factories and production strategy.
• Development of Tooling for local production
• Planning and Supply to the wholesale and retail channel
• Monitoring and confirmation of samples and productions
• Design and Development of SMU for the local market.
• Commercial presentation of the collection
• Attendance at Sales Meetings presentations at the HQ in California


PRODUCT MANAGER DC SHOES FTW

Coordinator of the Footwear Development area. Local manufacturing.


• Design and planning of the collection by season: Running, Casual, Skate,
Soccer, Kids Footwear
• Trends research and analysis
• Development of product in own factory and in outsourced suppliers.
• Definition of inputs and suppliers




SENIOR DESIGNER COORDINATOR

Responsible for Design and Development of footwear for Argentine brands, under different production strategies (Supply of components from Asia and local assembly / Import of nished footwear / National production).
 • Trends and product research
 • Design and Development of footwear for: Kappa Argentina, Le Coq Sportif Argentina, Lotto, Hush Puppies, Airwalk, Qix and Kickers. Adaptation of  products to the local market.
 • Management of orders and productions: negotiation with suppliers from Asia; follow-up and con rmation of samples and corrections; scale tests; production monitoring.
 • Costing by product to reach the required target price
 • Search and asignement of suppliers in Asia.
 • Development of samples and quality control of Production in China. Visit  to factories, search for products and materials.
 • Kappa Argentina Brand Manager:
 Planning of the Running, Fitness, Soccer, Tennis, Casual and children's 
product collections, reaching an estimated annual sale of 500,000prs. 
Development of 30/40 models per quarter, covering all disciplines, according to product mix and target price required by the client.

RESPONSIBLE OF PRODUCT DEVELOPMENT

Display Flash

Development of cardboard P.O.P and graphics


• Design, modeling and rendering, of points of sale in micro-corrugated cardboard for hypermarkets and brands.
• Development of assembly instructions.
• Presentations to clients.

JUNIOR DESIGNER

Flavia Avallone Basso is a PRODUCT MANAGER REEBOK FOOTWEAR DIV at Distrinando - Reebok OP in Argentina in buenos aires, Buenos Aires.

Flavia Avallone Basso

Flavia Avallone Basso

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Education history

Universidad de Buenos Aires ( UBA)