Filip Elerud
Senior Manager Skateboarding & Performance · Levi Strauss & Co
Brussels, BRUIn My Own Words
Several years experience in one of the worlds largest Apparel Brands- Commercial Operations, Sales & Distribution Strategy. Marketing Strategy. Product Strategy. Board Sports Consumer focused
Work Experience
Senior Manager Skateboarding & Performance
Levi Strauss & Co2011 – Present
Implementing a new line for the Levi’s brand aimed at the European action sports distribution channel and attracting a new consumer group to the brand. Directly reporting to the Senior Vice President Commercial Operations to define the Distribution, Product and Marketing Strategy for the European Business. Directly Responsible for European Business plan results for all regions. - Definition and Execution of European Strategic Business Plan (SBP) - European Distribution StrategyOwner - Managing Pan-European sales force (Internal and agents) and Sales Support teams together with regional Sales Directors - Conception / execution / implementation of European Consumer Marketing Strategy: Audio Visual /Print / Digital /Retail (POS) / PR /Trade - Execution of Global Marketing Plan across all regions in Europe -Owner of European OPEX / A&P Budgets -Product Management of Action Sports Assortment - Merchandizing and Planning European Lead for Global Energy Initiatives: Levi’s x Nike 511 Skateboarding Collection Collaboration Levi’s Commuter Collection European Launch
Education
BA (Hons) Corporate Communication
Solent Univesity (Southampton Inst. / Nottingham Trent University)2001 – 2004
BA (Hons) Corporate Communication