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Senior Manager Skateboarding & Performance

Top Management

Several years experience in one of the worlds largest Apparel Brands- Commercial Operations, Sales & Distribution Strategy. Marketing Strategy. Product Strategy. Board Sports Consumer focused

Implementing a new line for the Levi’s brand aimed at the European action sports distribution channel and attracting a new consumer group to the brand. Directly reporting to the Senior Vice President Commercial Operations to define the Distribution, Product and Marketing Strategy for the European Business. Directly Responsible for European Business plan results for all regions.

- Definition and Execution of European Strategic Business Plan (SBP)

- European Distribution StrategyOwner 

- Managing Pan-European sales force (Internal and agents) and Sales Support teams together with regional Sales Directors

- Conception / execution / implementation of European Consumer Marketing Strategy:
Audio Visual /Print / Digital /Retail (POS) / PR /Trade 

- Execution of Global Marketing Plan across all regions in Europe

-Owner of European OPEX / A&P Budgets

-Product Management of Action Sports Assortment - Merchandizing and Planning 


European Lead for Global Energy Initiatives: 

Levi’s x Nike 511 Skateboarding Collection Collaboration

Levi’s Commuter Collection European Launch

Filip Elerud is a Senior Manager Skateboarding & Performance at Levi Strauss & Co in Brussels, BRU.

Filip Elerud

Filip Elerud

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Education history

Solent Univesity (Southampton Inst. / Nottingham Trent University)