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Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management

Top Management

My journey began early, landing on the cover of a skateboarding magazine at age 9 and competing as an amateur surfer throughout my youth. Immersed in the lifestyle and culture of these sports, I had the privilege of collaborating with renowned brands in the street and surfwear segment. And that was my foray into the Marketing & Sales field, where I truly found my calling.

My passion lies in understanding and optimizing every stage of the customer journey and their touchpoints. This is my arena to create and deliver outstanding performance, leveraging valued omni-channel experiences. The results I achieve stem from hard work, dedication, resilience, and an insatiable eagerness to continuously learn and accomplish goals. This drive has led to recognition and awards while working with the world's leading companies in the industry.

As a millennial, I have an intrinsic understanding of the essence and consumer behavior of my generation. Coupled with in-depth studies, I have a clear understanding on the direction and trends of Generation Z, our next wave of consumers. My natural and spontaneous communication style allows me to engage with diverse audiences effortlessly. I am often recognized as a leader and ambassador, naturally embodying a guidance role. With my experience and motivation, I excel at building compelling stories, inspiring colleagues, forging strategic partnerships, and creating winning strategies that effectively reach massive audiences.

Boost brands and companies growth by:

Branding & Marketing consulting
Market positioning analysis
Digital marketing & strategy, Data Analytics & SEO
Managing key accounts
Building Ads campaigns 
Project managing
Overseer POs, invoicing & transactions 
Supervise importing & logistics
Directing and editing audio-visual 
Music Producer (Brazilian Association of Musicians) 

Attracting clients such as:
Mizuno, ESPN, Rip Curl, Nobox (Copa Airlines), Topin Group (Monster Valley)

Owner, Marketing Agency & Services

Manage a roster of top athletes, Olympians, influencers & creators
Create & nature relationships with top-tier companies
Contract reviewing & negotiation
Propose partnerships and collaborations
Pursue and secure sponsorship & endorsements
Support athletes with decision-making and career strategy 
Social media guidance
Attend and represent in world-renowned events

Manager & Sports Agent

While working for the World's largest Action Sports retail, I planned and executed:

Managed planning, partnerships and promotions, achieving both short and long-term goals
Drove yearly advertising calendar 
Proposed, maintained, and reconciled budget
Built and executed content strategy
Expanded promotional opportunities into Europe & Australia
Built sponsorship opportunities and involvement 
Managed world's largest skateboarding contest series 
Lead development and production of artwork, print, digital, direction and content
Built and maintained database 
Collaborated on the development, planning and execution of all key marketing projects
Proactively searched for new activation ideas, supporting long-term marketing objectives
Travelled to key event locations building and strengthening relationships
Managed support personnel ensuring representation of the company in the best possible way
Drove Zumiez Skateboarding events over a multiyear growth plan
Assisted as Marketing liaison to partner brands and athletes

Results
International expansion of marketing events
Record amount of collected sponsorship 

Awards
Best Team Project of the year, 2017

Marketing Manager

Owned all Marketing initiatives for the fastest growing shoe company on earth, including:

Annual Budget preparation and implementation
Direction and adequacy of entire customer facing campaigns
Created strategy for product placement & segmentation
Built and maintained healthy & strong relations with key accounts
Alignment with sales representatives
Presenting and sharing results to support and guide all LATAM regions Dedicated support to Sales team & guidance to achieve KPI’s and sales goals Forecast product success and trends in the region
Digital marketing, data analytics & SEO
Digital advertising & strategy
Supervision and control of Visual Merchandising
Leading content & Social Media platforms
Managed events (4-6 per year)
Print ads, outdoor, promotions and activations
Supervising Public Relations & Social Media
Restructuring and support team of athletes
Application of CRM & SRM

Results 
Best Marketing Team, 2013 
Best campaign execution, 2012

Results
Exponential growth in sales
Internationalization of brand owned events 
Extraordinary brand awareness increase within the region

+3000 jumps, +200hrs in the wind tunnel
Poster boy, ads, magazine stories, interviews & several media appearances
USPA Coach & AFF Instructor, Category "D", highest achievable level
Wind tunnel coach, IBA Coach Level IV, highest level possible
For 2 consecutive months the busiest coach in Florida, USA
Load Organizer in different Dropzones, residing Skydive Miami
Sponsored Athlete by the top brands of the industry, including Performance Designs Parachutes, UPT Vector containers, Vigil aad's, Larsen & Brusgard digital and audible altimeters, Cookie helmets and LiquidSky suits.

Authorized Dealer for the main and most important brands in the skydiving industry. As a key professional athlete, I had students & customers from all corners of the world, and part of my work ethics is to also share my technical knowledge on equipments and performance, helping and advising my clients to identify their best and safest options.

Professional Skydiver & Authorized Dealer

Suitability of environment 
Creating visual identity 
Staff hiring and coordination
Maintenance of accounting transaction 
Negotiation and purchase with vendors 
PR and media plan 
Customer service

Owner Partner & GM

TV host for the show "Route 21". Produced by KN Video, Rio's known TV producer, traveling across the country, presenting and disseminating regional culture, sports and indicating the best routes and alternatives for tourists and travelers. Award winner, on air for two years, sponsored by Peugeout.

TV Host

Story telling
Research 
Photo and video collaborations

Writing, Photo & Video Contributor

Responsible for allocating budget 
Supporting TV campaigns
Coordinating events 
Trades 
Columnist, creating/writing the weekly column "Tambores de Sampa" 
Corporate promotion assistance, as well as for third party clients, e.g.: UBS Swiss Bank

Marketing Coordinator

Sales representative for Udo Bastos surfboards shaper, as well for other core surfing equipment & accessories. At the same time I used to compete in amateur Surfing contests, pretty unusual for a São Paulo City resident & native.

Sales Representative & Amateur Athlete

Fernando Freire is a Marketing & Sports Manager at DATA.image in Los Angeles Metropolitan Area, CA.

Fernando Freire — Marketing & Sports Manager at DATA.image

Fernando Freire

Skills

Interests

Industries

Education history

Universidade Presbiteriana Mackenzie

Universidade Paulista