Faya Higgs
Designer of Human Life · The Pregnancy Pause
Dallas, TX
In My Own Words
An accomplished brand + product development executive known for is being the go-to person to come in, adapt, innovate, and then help others envision what is possible to create long-term plans for optimizing brand growth. I believe in living authentically while bringing others along on the journey to design new possibilities for brands to rise to their fullest potential.
Work Experience
Designer of Human Life
The Pregnancy Pause2020 – Present
Took the opportunity to extend my maternity leave after my role was eliminated during the early pandemic layoffs two weeks prior to welcoming my daughter to the world then transitioned into stay-at-home motherhood. During my career pause, I realized nothing could prepare me as well for a new opportunity like juggling the demands of stay-at-home motherhood. I learned to be openminded and patient with my expectations, to prioritize and have a backup plan, and an ability to work with urgency and passion. I am grateful to have had this time with my kids and it doesn’t make me “nontraditional” – it makes me valuable.
Regional Community Network Specialist
Pieces2021 – 2022
Responsible for driving the research of community resources in current and new markets Pieces Connect Referral Directory. Self-motivated working from home 100% of the time with ability to manage time, priorities, and deadlines.
Director of Brand & Product Development
JCPenney Private Brands2017 – 2021
Led the brand vision and strategy for seven (7) private brands driving over $1 billion in annual sales through building three (3) year growth plans. Led the collaboration of cross-functional teams to maintain consistent brand identity and develop the next generation of leaders through coaching and mentoring.
Senior Product Development Manager
JCPenney Private Brands2015 – 2017
Executed the brand vision and strategy in collaboration with leadership for three private brands driving $475 million in annual sales by developing product line plans.
Product Development Manager
JCPenney Private Brands2012 – 2015
Executed the brand vision and strategy established by leadership for one private brand by developing product line plans for managed brands.
Senior Assistant Product Development Manager
JCPenney Private Brands2009 – 2012
Developed the product line plans in support of the vision and strategy established by leadership for managed brands.
Assistant Product development Manager
JCPenney Private Brands2007 – 2009
Supported the vision and strategy established by leadership for assigned categories by following direction from the product line plans.
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I had the same issue but when I removed the dashes from my phone number the apply button became clickable. Thought I would share in case this is the issue for you as well :)
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