Erin OKeefe

Deer Valley is a world-renowned luxury ski resort in Park City, Utah, consistently ranked among the top ski destinations in North America. As Marketing Manager, I led cross-departmental initiatives to enhance guest experience, drive revenue, and strengthen brand presence. Highlights include implementing a resort-wide signage rebrand that reduced guest inquiries by 30% within six months, producing the first winter trail map for the newly expanded terrain, managing budgets, and delivering integrated campaigns that aligned with revenue goals.

All West Communications is a regional telecommunications provider serving communities in Utah and Wyoming. I oversaw marketing strategy, brand identity development, and digital transformation, including the launch of a new website. I managed campaigns across digital, print, and social platforms, executed product launches—such as Plume, which achieved 60% customer adoption in its first year—and partnered with internal teams to improve customer engagement, loyalty, and acquisition.

As Marketing Coordinator, I supported brand growth and customer engagement by creating content for newsletters, blogs, social media, and campaigns. I streamlined branding across B2B and B2C channels, increasing recognition and consistency, and grew social traction and awareness by 25%. I also developed sales collateral for internal teams and managed community outreach campaigns with local events, nonprofits, and schools to strengthen community relationships.

Westgate Park City a five-diamond resort, offering full-service accommodations, conference space, and group experiences. In this role, I managed group sales strategy, budgeting, and forecasting while building relationships with corporate and social accounts nationwide. I implemented a sales action plan that increased new business opportunities and trained and managed a Sales Coordinator to support team efficiency and performance.

DeJoria Center is a premier event and entertainment venue in Kamas, Utah, hosting concerts, weddings, conferences, and corporate retreats. I generated more than $400K in annual sales by securing events ranging from 10 to 1,200 attendees. My role included producing and marketing events, leading client site tours, and planning event logistics, as well as managing advertising campaigns across digital, print, and PR channels. Notably, I boosted sales by 20% through relationship-building initiatives and creative marketing strategies.

The Park City Chamber & Visitors Bureau promotes Park City, Utah, as a premier travel and meeting destination. As Group Sales Coordinator, I generated over $500K in new business while creating marketing collateral, sales presentations, and strategic communications. I coordinated site visits, familiarization tours, and represented Park City at national tradeshows such as ASAE, IMEX America, and MPI, expanding the city’s visibility as a top destination for meetings and events.

In this role, I managed membership services for over 1,100 local businesses and organizations. I developed educational content and programming—including webinars, seminars, and member communications—while planning and executing 20+ member events annually. Additionally, I maintained lodging reports for 50+ partners, ensuring accurate tracking of RAP tax revenue, and strengthened member retention by enhancing engagement and lifetime value.