Erika Stanley
Key Accounts Sales Manager · Balluun Inc.
Venice, CA
In My Own Words
E-commerce professional with 10+ years of merchandising, sourcing and fulfillment experience with high-profile fashion as well as entertainment platforms. Extensive knowledge of fashion industry infrastructure, including wholesale purchasing, manufacturing, inventory control, management as well as licensing/royalties and retail sales.
Merchandising | Purchasing
Email: ErikaB.Stanley@gmail.com
Conceptual expertise in developing and executing innovative merchandise, marketing campaigns, sales incentives and brand collaborations. Successful record in new product launches, target market and product price-point identification, negotiating agreements and strategic planning. Effective oral and written communication and interpersonal skills. Established large-scale diverse amount of suppliers, vendors, distributors, brands and designer contacts. Highly proficient in Macintosh & PC platforms, including Adobe Photoshop & Microsoft Office.
CORE COMPETENCIES:
•Sales and Business Development
•Merchandising Strategies
•Product Category and Vendor/Brand Management
•Implementing Innovative Creative Marketing and Visual Campaigns
•Multi-Retail Product as well as Associate Supervision
•Inventory Coordination and Volume Administration
•Internet, E-commerce and Private Sale Website Launch and Maintenance
•Style Selection Growth and Brand Portfolio Expansion
•Strategic Partnerships and Joint Venture Alliances
•Customer Service Experience Improvement
•Licensed Product Development and Negotiations
•Editorial, Marketing and Red Carpet Styling inclusive of featured partnered brands, products and trends
•Competitive Analysis
•In-house as well as Dropship Arrangement and Distribution
Please contact me at ErikaB.Stanley@gmail.com with any E-commerce and/or Merchandise opportunities.
Work Experience
Key Accounts Sales Manager
Balluun Inc.2019 – 2019
* Top producing salesperson resulting in 75% revenue increase over 1 quarter. * On-boarded contemporary brands across product categories in apparel, accessories, beauty and home décor to The Product Agent online platform. * Delivered live PowerPoint presentations and online demonstrations to prospective brands to secure new accounts and upsell yearly subscriptions. * Presented weekly sales reports and projections to stakeholders to ensure subscription requirements are met. * Negotiated sales terms, contracts and subscriptions to exceed sales goals. * Partnered with creative and marketing teams to drive all creative changes, enhancements and upgrades to the platform to optimize the user database. * Achieved product placement success in TV shows such as Little Fires Everywhere, Silicon Valley, Big Little Lies, Black-ish, and with celebrities like Yara Shahidi, Howie Mandel, Kerry Washington and Reese Witherspoon.
Special Projects Manager
The Araca Group2018 – 2018
* Accomplished 90% sell through on all online auctions. * Responsible for the selection of wardrobe and props from Fox, FX, Fox Searchlight and 20th Century Fox for online auctions DTC. * Maintained ongoing inventory of all auction items for cataloguing and optimizing efficiency, organization, production and fulfillment. * Performed platform backend setup of all SKUs, timeframes, products, copy, product images, inventory and banner treatment of auctions. * Managed all aspects of pricing, production of product images, marketing, fulfillment including packing slips, product packing, distribution and shipping. * Communicated directly with network/studio partners on approvals for social media posts, email blasts, marketing schedule, legality, product copy and creative.
Senior Buyer
Delivery Agent2011 – 2016
* Managed merchandise and purchases for over 200+ suppliers/vendors, 20+ shops and 2000+ SKUs. * Headed product development of co-branded exclusive collections, hard and soft license merchandise, designer collaborations, on demand goods and original products. * Responsible for purchasing domestic and imported product procurement, allocation, inventory control and payment administration. * Managed in-house and dropship distribution and arrangements to achieve delivery dates and cost targets. * Strategized demographic research, price-point analytics, trend forecasting, product brand sourcing, manufacturing and merchandise production resulting in exclusive opportunities for further growth and development. * Negotiated license product contracts and private label merchandise agreements. * Regularly reported and presented on site performance, sales goals and product presentations using MS Office software (Microsoft Word, Excel and PowerPoint) to stakeholders, C-level executives and key accounts. * Hands-on in e-shop operations and management of entertainment partners including NBC, CBS, Bravo, Discovery, Fox, FX, HBO, TLC, Food Net., Showtime, TBS, History Channel, A&E, Lifetime, ShopTV and Live Nation. * Regularly attended relevant tradeshows for business development opportunities, expanding product and merchandise exposure with new vendors, suppliers and third-party partnerships. * Collaborated with complementary product teams to identify cross-product opportunities on the websites, in marketing campaigns, product applications, email content, promotional strategy and additional locations.
Merchandise Manager
Billion Dollar Babes | SeenOn.com2010 – 2011
* Developed strategic partnerships and joint venture alliances with key studio partners Universal, Sony, Fox Searchlight, Warner Brothers, Paramount, Lionsgate, Screen Gems and Focus Features. * Responsible for purchasing and sourcing movie wardrobe, props, contemporary fashion and accessories, including buying, receiving, fulfillment, inventory and payables to achieve effective purchasing flow. * Conceptualized and directed product and lifestyle photoshoots for online and marketing use. * Executed site SKU and product set-up, copywriting (HTML, CSS, and JavaScript) and merchandising. * Managed creation, implementation and execution of marketing concepts, promotions and strategies across e-commerce channels and social media. * Achieved compelling merchandise-mix, product placement and navigation strategies to ensure the best OMNI experience. * Point-of-contact to studio clients for marketing presentations, legality, contracts, product submissions and approvals. * Promoted campaigns as on-air host with outlets such as E! News, Access Hollywood, Good Day LA.
Fashion Editor, On-Air Host, Blogger, Style Correspondent & Vlogger
SNOB Style TV2008 – 2010
* Created, built and launched fashion and beauty blog, SNOBStyle.tv. * Produced, hosted and edited daily interviews, new trends, style, celebrity and beauty articles, SNOB Style TV video segments and tutorials for visitor engagements. * Developed marketing strategies and plans with online retailers to drive business, meet sales and traffic objectives and build mutually beneficial partnerships with the e-tailors, sponsors and partners. * Collaborated with celebrities and brands such as Bethenny Frankel, Smashbox, Patti Stanger, 944 Magazine, Star Magazine, Life and Style Magazine and LA Fashion Week. * Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA for live, taped and scripted segments.
Founder/Owner/Designer
Rix Chix Clothing2000 – 2007
* Owned wholesale/retail relationships for planning, fulfillment, reorders and invoicing. * Managed sales team of east and west coast sales for both domestic and imported purchase orders. * Oversaw and governed every aspect of design, production, manufacturing, sampling, photography, sales, packing and press. * Built and maintained an online store including inventory control, new merchandise, customer service, planning, merchandising, marketing and order fulfillment. * Retained over 300+ renowned boutiques including Planet Blue, Fred Segal, Kitson and Lisa Kline. * Established brand in both print, editorial, television press, and worn by A-list celebrities. * Participated in all major tradeshows including setup, breakdown and sales opportunities.
Visual Merchandising, Assistant Buyer, Retail Sales
M.Fredric1998 – 2000
* Introduced a highly profitable brand, which increased profits over two years. * Oversaw brand sourcing for new seasonal acquisitions, including in-depth trend research. * Monitored inventory to determine re-buying of contemporary and high-end product lines. * Spearheaded creative direction of visual displays, store layouts, fashion styling, window exhibitions and product assortment. * Maintained excellent customer relationships and build clientele base to exceed sales goals. * Trained of new employees on Policies and Procedures, product knowledge, customer service and opening/closing process.