Erika Copeland
Experienced Omnichannel Merchant + E-commerce Specialist · Ambit Attic LLC
Portland, OR
In My Own Words
E-commerce Innovator | Empathetic Leader | Merchandising Strategist | Graphic Design
~WHAT SETS ME APART: TRUE GRIT & RESILIENCE~
"I never expect to lose. Even when I'm the underdog, I still prepare a victory speech." - H. Jackson Brown, Jr.
I’ve built teams, grown businesses, and led category-defining strategies—all with an entrepreneurial mindset and relentless drive for results. My diverse experiences, endless curiosity, and optimistic outlook have shaped my perspective, fueling my drive to push limits, break boundaries, and create positive change. Whether mentoring a team, developing innovative solutions, or negotiating vendor terms, I bring passion, adaptability, and a commitment to excellence in everything I do.
With over a decade of experience driving growth in e-commerce, merchandising, and product development, I’m a results-oriented professional who knows how to turn insights into impact. From managing $100M+ assortments at global powerhouses like Nike and Zappos to designing and launching my own sustainable e-commerce business, I thrive at the intersection of creativity, strategy, and execution.
Work Experience
Ecommerce Specialist
Ambit Attic LLC2021 – Present
A small e-commerce business specializing in sustainable home goods & ethical fashion. Our mission is to empower conscious consumers with stylish, ethical, eco-friendly choices, bringing awareness to the brands that champion sustainability. - Website design, launch, and ongoing platform maintenance, overseeing all operations. - Conduct top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue. - New product sourcing and vendor negotiation. - Optimize site performance for a seamless shopping experience for conscious consumers & giftable moments. - Product customization, color execution, and pattern creation. - Flawlessly execute launch of new product lines through meticulous planning, strategy, and research. - Track industry trends to continuously refine product offerings. - Implemented a cost-effective shipping strategy to boost efficiency and support sustainability.
Nike.com Footwear Merchandising + Product Manager
Nike2018 – 2021
Drove $122M Revenue: Managed over 50% of kids' footwear volume, achieving +127% YoY growth in FY20 and exceeding forecasts by +36%. - Strategic Assortment Planning: Led seasonal planning and presented data-driven strategies for executive approval, aligning assortments with brand objectives. - Data-Driven Growth: Optimized assortment productivity through deep market analysis and actionable insights, driving key franchise growth. - Exclusive Launch Leadership: Spearheaded online member exclusives and Quickstrike off-cadence launches, leveraging consumer trends to enhance engagement. - Full-Family Alignment: Ensured cohesive product launches across categories by fostering collaboration and addressing product gaps. - Innovative Concepts + Strategic Thinking: Founded and led the Nike Direct Concepts team, proactively identifying and filling cross-category opportunities to meet consumer needs.
NADTC Kids’ Apparel Merch Manager | Nike & Jordan
Nike2014 – 2016
- Analyzed consumer needs and market capacity to create the right omnichannel product mix. - Worked cross-functionally with Planning, Allocation, and Product Presentation teams to implement cross-channel assortments.
Senior Buyer
Zappos Family of Companies2004 – 2013
Expanded kids’ performance footwear category into a leading online hub for premium brands. - Conducted top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue and market share. - Developed a team of kid’s product merchants, assigning progressively higher levels of business ownership. - Spearheaded onboarding and retail math classes for new and existing merchants. - Collaborated on annual sales plans and strategic forecasts with the planning team. - Executed seasonal product plans and cross-category navigation. - New vendor sourcing and negotiation.
Retail Marketing/Visual Merchandiser
adidas America2003 – 2004
- Intern/contract - Project management - Assisted in all marketing department needs from ordering, placing and pricing fixtures to implementation of POS graphic systems. - Facilitated cross-departmental communication. - Manage/execute in-store graphic systems from concept to installation. - Organize and track vendor agreements, budgets and invoices. - Prepare and deliver creative briefs. - Cultivate vendor and external agency relationships.
Education
Bachelor of Science - BS
Portland State University2000 – 2004
BS in Graphic Design Minor in Advertising Management
Projects
Ambit Attic LLC: Sustainable E-commerce Reimagined
https://www.ambitattic.comAmbit Attic LLC is my small e-commerce business specializing in sustainable home goods and ethical fashion. Our mission is to elevate and support small-batch brands that prioritize sustainability while empowering conscious consumers with stylish, ethical, and eco-friendly choices. By curating a thoughtfully designed assortment, we aim to make sustainable living accessible, inspiring, and impactful—one purchase at a time.
Vision: A world where every purchase empowers communities, protects the planet, and tracks its journey from soil to shelf.
Sustainability at the Core Beyond offering sustainable products, we integrate eco-friendly practices into every facet of our business, including repurposing shipping materials to reduce waste. By focusing on fair trade and environmentally responsible practices, Ambit Attic delivers a mindful shopping experience aligned with our customers' values.
Market Insight & Growth Potential 🌍 Culture-Driven Consumer Shift – Sustainability isn’t a trend; it’s the future of retail. With sustainability gaining momentum, Ambit Attic operates in a thriving market valued at $250M, growing at 20% annually. As consumers prioritize eco-friendly products, our blend of transparency, curated excellence, and small-batch support positions us uniquely to capture a share of this expanding demand.
Our Competitive Edge - Sustainable & Cost-Effective Shipping & Logistics: Our cost-effective inventory management not only enhances shipping and logistics but also reinforces our commitment to sustainability. We prioritize the use of repurposed shipping and packing materials, promoting a circular economy in the process. There's something truly special about receiving a new product in well-traveled boxes, showcasing the beauty of reusing and reducing waste while delivering quality goods to our customers. - Curated Authenticity & Brand Support: Unlike mass-market retailers, we offer a meticulously curated collection that speaks directly to conscious consumers. While many retailers sell eco-friendly products, we partner exclusively with small-batch brands that lack visibility and mainstream distribution, giving customers access to limited-run artisanal goods they can’t find at most retailers. - Full Control of the Consumer Journey: By shifting from a predominantly dropship model to a 98% wholesale/2% dropship strategy, we ensure superior quality control and an elevated customer experience that larger competitors can’t match. - Eco-Gifting & Corporate ESG Partnerships: Tapping into the $242B gift market with bespoke, sustainable corporate gifting solutions.
Ambit Attic not only offers stylish products but creates meaningful opportunities for consumers to support a greener, more ethical future. Together, we redefine online shopping, one sustainable choice at a time. 🌿
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