Erick Sauer

Sales Operations / Event Operations · Icebreaker

Colorado Springs , CO

In My Own Words

<p>With over 15 years of experience in the outdoor industry, I am a passionate and driven sales operations expert who thrives on delivering exceptional results for my company and my partners. I have a strong background in wholesale operations, inventory management, trade show coordination, and process improvement, and I enjoy working with cross-functional teams to achieve our shared goals.</p>

Work Experience

National Wholesale Coordinator

Icebreaker

2022 – 2024

• Devise promotional activations that resulted in a million-dollar increase in wholesale revenue forecast for icebreaker Pro Sales. • Worked closely with Operations to deliver accurate daily reports, resulting in improved decision-making for Sales Management. • Efficiently managed setup and breakdown for National Outdoor industry events, resulting in 100% customer satisfaction and a 10% increase in leads. • Implemented process improvements with Logistics team to streamline wholesale sales samples, resulting in 25% reduction in lead times and increased efficiency.

Account Services

Fenix Outdoor Import, LLC

2021 – 2022

•Provide day to day support to all Fenix Outdoors sales reps and accounts in assigned territory. •Ensure prebook order deadlines are met and required prebook activities are completed. •Manage all allocations for Primus North America EDI / Key and Specialty accounts. •Use Zendesk / AX2009 / Microsoft Office knowledge and experience to create better operational processes within supply chain

Sales Marketing

Parks Project

2016 – 2020

• Built specialty wholesale business from the ground up to become a million-dollar business nationwide • Solely responsible for all incoming sales communication and requests • Developed and implemented novel pop-up shop retail program including location analysis, strategic partnerships, staffing, and customer engagement which led to profitability within channel • Created nationwide retail marketing, and marketing programs to drive business and brand awareness • Managed Trade Show registration, set up, customer interaction and break-down for all major Outdoor events • Designed, built, and set up in-store visual displays including fixtures and windows

Sales Operations Coordinator

TOMS Shoes

2014 – 2016

• Efficiently coordinate and implement all operational tasks related to sales for the largest specialty territory • Attend trade shows, help manage set up and break down, meet with accounts, and run Virtual Reality booth • Took responsibility for managing and tracking all Sample orders which resulted in increased efficiency in processing and accuracy in shipping • Use strong SAP knowledge and experience to help create better operational processes within supply chain • Selected by Marketing as a “Tom’s Artist” for shoe painting event and provided custom art for Sales Meetings

Sales Operation Coordinator/Major Accounts Canada

Quiksilver

2010 – 2014

• Senior member of Sales Operations team that maintained all internal relationships and support for outside Canadian Sales Reps in addition to being a main contact for their external accounts • Technical proficiency in Salesforce.com and SAP functionality around reporting, order management, and data manipulation • Utilized strong communication skills as liaison between Sales and supporting departments to ensure sales process is seamless and efficient • Was multiple time recipient of customer service awards in relation to rapport built with external accounts

Customer Service Representative/Southwest Sales Representative

ROGUE STATUS/DTA

2008 – 2010

• Was responsible for all aspects of Ontario office including operations, customer service, trade show representation, outside sales and business relations • Successfully maintained orders from entry to completion and supported the process externally and internally • Selected to represent Rogue at trade shows/conferences due to superior sales and communication skills combined with brand positive attributes • Generated new and maintained current sales accounts through face to face interactions

Assistant Store Manager

Oakley, Inc.

2008 – 2008

• Recruited by senior management to rehabilitate an underperforming store • Leveraged strong sales and management experience to implement new strategies for creating in-store success • Held accountable to District Manager for generating new processes and showing tangible improvements

SR Store Manager Iowa, Illinois, Minnesota, California

Zumiez

2004 – 2008

• Accountable to corporate for driving business through strategic staff direction, merchandising and selling • Analyzed complex financial reports to accurately forecast business trends and ensure store plan is met • Handled all HR functions of business including hiring, training and termination of employees • Consistently selected to be promoted to new stores due to success and flexibility