Erica Vermeulen
Creative Director / Graphic Designer · Cyan Candy
National City, CA
In My Own Words
I am an experienced, hard-working, and talented Team Leader, Creative Director, Graphic Designer and Project Manager.
I'm skilled with conceptualizing, designing, scheduling, budgeting and team managing. I have over 20 years of experience in various creative and managerial positions.
In my career, I was able to double my team's production, utilizing less staff. I created a new production schedule to use as a template for all design and production divisions to streamline our company's workflow.
Work Experience
Creative Director / Graphic Designer
Cyan Candy2013 – Present
• Conceptualize and create digital and print projects with clients. Help clients define their creative and editorial needs, and provide design and layout ideas and services for their media projects. • Liaison between Art, Editorial, Production, Programming, Sales, Marketing, Freelancers and Key Stakeholders. • Design and Art Direct the creation of children's books, from concept through publishing. • Create tidy templates and printer-ready files with precise archiving. • Develop and coordinate marketing campaigns. Research, write and design content for social media. • Design web pages. Troubleshoot and create user-friendly sites. • Create deadlines and budgets, and maintain consistent communication throughout projects. • I have created for various industries, including automotive, pharma, real estate, beauty, hair care, engineering and education. • Generate original content, including art, photography, editorial, and social media posts.
Art Director
duopress2017 – 2018
• Design books, eBooks, catalogs, advertisements, marketing and sales materials. • Develop and apply accurate file organization guidelines and manage reprints. • Coordinate projects between the CEO, Creative Director, and other key stakeholders. • Hire, train and mentor staff.
Graphic Designer / Photo Editor
The Photo Shop2015 – 2016
• Restoration, retouching, and color correcting of digital images. Saved badly damaged photographs using advanced Photoshop and Lightroom. • Provide maintenance and updates to Wordpress website. • Create graphic designs (marketing collateral, promotions, advertisements, special projects, etc.). • Manage and create the production of social media content. • Photography, camera, design and print customer service and sales.
Creative Director
Rosen Publishing Group2000 – 2013
• Managed two Art departments that conceptualized, developed, and designed hundreds of books and interactive products, annually. I designed the interface for our interactive eBook product line. • I doubled production in my imprint while reducing the budget. Our sales increased significantly. • Attended trade shows and conferences worldwide as a representative of the company. • Tailored all products to company style and appearance guidelines to guarantee brand recognition in the marketplace. Ensured all products conformed to state educational curriculum guidelines for content and propriety. • Produced all in-house artwork and collateral material requested by the marketing team and sales representatives. • Acted as the primary liaison between the CEO, VP, Art, Editorial, Photo, Marketing, Sales, Programming, and Production departments. • Created and adhered to strict budgets and deadlines. • Hired, mentored, and trained staff.
