Bachelor of Science in Apparel Merchandising

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Director of Growth Marketing

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Search & eCommerce Lead; Developing Paid Search and eCommerce Strategy
•	Establishment of eCommerce strategic offering in Alcohol and Beverage verticals across search, social, programmatic and display by optimizing and leveraging partner vendor capabilities, resulting in the adoption of additional commerce channels and incremental sales lift
•	Leading agency wide paid search strategy across the entire portfolio, including adoption of new beta opportunities, deploying test and learn strategies and developing an agency level POV on paid search
•	Developing agency wide practice playbooks to guide PHD teams on product adoption and best practice on a client by client basis, allowing teams to adapt and ‘audible’ best practice plans based on their client needs
•	Working closely with C-level leadership on new client pitch opportunities
•	Executing extensive e-commerce testing to determine the incrementality of investment across brand search, nonbrand search and product listing ads for a direct to consumer CPG brand
•	Contributing team member of a head to head contest designed to determine which agency could drive higher ROAS and incremental sales for a Fortune 500 CPG client. Client business was awarded to PHD Media after winning the contest by driving a 63% increase in sales per click and a 260% increase in ROAS 
     Director, Digital Activation; Direct Response Travel Client
•	Drove record setting key sales period by leading strategy for Paid Search, Paid Social, Programmatic and Display teams to drive a 30% increase in online bookings YoY. Our team focused planning on the long-term effects of filling the top of the funnel, while optimizing daily to capture immediate booking opportunities
•	Working closely with executive leadership on long term planning of agency resources, resulting in year over year increases in spend and staff scoping 
     
 Associate Director – Advertising; Direct Response Travel Client
•	Leading the strategic investment of a 100% increase in search budget in 2019, resulting in a 112% increase in KPI’s by creating an automated Google Data Studio Dashboard to provide real time optimization priorities to internal teams based on optimization impact
•	Driving a 60% increase in 2020 paid search budget YoY by demonstrating the effectiveness of direct response search tactics to efficiently drive client KPI’s and by proving the brand lift associated with an increased investment in nonbrand search terms
•	Fostering the skillset of an associate director, supervisor, strategist and coordinator by creating an environment that encourages clear actionable feedback and detailed career development steps
  Resolution Media;

Associate Director – Product; All Agency Clients
•	Worked closely with executive leadership stakeholders to develop product roadmap, development timelines, product cost structure and adoption across teams
•	Created internal proprietary Amazon utility resulting in industry leading activations across Amazon platforms by reporting “Share of Digital Shelf” metrics to client teams


Director of Digital Activation - Search and eCommerce Lead

Eric Turner is a Director of Growth Marketing at Cotopaxi in Bend, OR. View their experience, skills and work history on Malakye — the professional network…

Eric Turner — Director of Growth Marketing at Cotopaxi

Eric Turner

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