Bike

Lifestyle

Outdoor

Skate

Snow

Surf

Artist

Web3

Builder

Surfboard shaper

Craftsman

Sales

Marketing & Sales

Experienced sales and marketing strategist with hands-on expertise in building key
relationships, market analysis and spearheading growth opportunities. Throughout my career,
I've demonstrated adeptness in strategic account management and achieving robust
organizational targets. With a proven track record of client satisfaction and stakeholder
engagement, I bring a combination of executive presence and consultative prowess, poised to
deliver exceptional results in fast-paced environments.

Head of Growth and Operations 

-Successfully launched a web3 iOS app backed by FLOW Blockchain, leading
the design, development, and go-to-market strategy.
-Coordinated with the CEO to raise three rounds of funding (Angel,
Pre-seed, Seed), utilizing excellent persuasive and negotiation skills.
-Created and cultivated relationships with over 500 key accounts, driving
consistent monthly sales growth.
- Developed and executed partnership strategies with globally renowned
artists, musicians, and brands, leading to increased brand visibility and
customer base growth.
-Led a cross-functional team to execute partnership initiatives,
overseeing the collaboration between product, marketing, sales, and
support teams.
- Monitored and analyzed partnership performance metrics, providing
insightful reports to stakeholders.
-Represented KREATR at industry events, conferences, and trade shows to
build brand awareness and network with potential partners.
-Developed company policies, procedures, mission, and core values,
fostering a positive and productive company culture.

Chief Operations Officer

Featured Artist

Identified and effectively onboarded 50k new clients within my first three months. From 2021 to 2023, I managed 500+ key accounts through cold outreach and building
relationships with leaders in my industry.
●   Led cross-functional teams, blending sales strategies with technical expertise to meet
and exceed organizational targets and client needs.
●   Developed and executed sales and marketing strategies based on market research.
Deployed multi-channel campaigns that emphasized our technical advantages in a
competitive landscape.
●   Fostered and secured alliances with key investment entities like Revel Partners and
Arrington Capital. Utilized deep technical understanding and value proposition to
successfully navigate three funding rounds, amplifying Kreatr's financial footing and market standing.
●   Hosted events with known creative industry figures and tech world partners at SXSW,
NFT NYC, NFT LA, F1 Miami, and Art Basel Miami.
●   Engaged with industry thought leaders and tech experts to bolster Kreatr's technical
credibility, expanding our influence and clientele in the process.
●   Led the technical development and enhancement of Web and iOS applications, focusing on intuitive designs and iterative feedback. Ensured products met both
technical standards and client expectations.

Head of Growth and Business Development

Increased sales by 80% between 2019 and 2021 by generating new leads and building
lasting relationships with existing customers.
●   Utilized a CRM tool to generate actionable sales insights, offering stakeholders not only
metrics but also a comprehensive view of market trends, potential partnerships, and revenue opportunities. This approach drove increased client acquisition and retention
rates.
●   Prospected and connected with senior leaders and C-level executives to successfully
meet and exceed sales quotas.
●   Organized and presented at monthly sales conferences and trade shows across the US.
●   Established product loyalty by proactively evolving our sales offerings with the latest
platform innovations, ensuring that our pitches always presented clients with the most
impactful social media strategies.
●   Conducted weekly presentations and educational webinars for hundreds of prospects
via video conferencing tech.
●   Identified, closed, and onboarded new companies to successfully pilot our SaaS
solution, leading to a 30% increase in enterprise contracts.
●   Led weekly strategic sales discussions with key stakeholders, investors, and team
members.
●   Devised a sales strategy that reduced the sales cycle by three touchpoints, streamlining
client acquisition.

Director of B2B Sales

- Conceived and implemented annual and quarterly revenue strategies for
Rallio Local (SaaS division), leading to a 30% revenue growth in 2020.
- Utilized CRM software to track and analyze partnership performance
metrics, providing regular reports and insights to stakeholders.
-Developed multiple processes and programs, including client onboarding,
employee mentorship programs, small business services, and CRM.
- Cultivated relationships with key stakeholders, contributing to revenue
growth.
-Created an inbound lead funnel, effectively driving lead generation and
conversion.

Director of Small Business Sales

-Managed and successfully delivered more than 40 commercial electrical
projects per year, specializing in ground-up and tenant finish.
-Developed partnerships with lighting and material vendors, ensuring
on-time delivery and installation.
-Directly managed more than 40 field personnel, fostering a
high-performing team.
-Played a key role in project estimation, billing, and compliance,
ensuring alignment with business objectives.
- Successfully sold the company for a profit, demonstrating entrepreneurial
acumen.

SR. Project Manager

Managed budgets from mid-six figures to multi-million dollars, ensuring optimized
profit margins. Led the successful execution of 100+ high-end commercial electrical
projects annually, translating intricate product specifications into client solutions.
●   Designed and promoted upscale lighting solutions tailored to executive spaces,
presenting technical features in client-friendly terms. Established long-term
partnerships by understanding and addressing client technical requirements and challenges.
●   Demonstrated adaptability in driving technical projects from ideation to deployment,
guaranteeing alignment with client specifications, on-time delivery, and consistent
client satisfaction through account management.

Lead Project Manager

Devised and executed a comprehensive "go-to-market" strategy, targeting DTC, domestic, and global markets, bolstered by optimized web presence and content.
Established national and international wholesale channels, resulting in a broader
market footprint.
●   Strengthened brand trust within the surfboard manufacturing sector, and cultivated
pivotal affiliate partnerships, leading to a staggering 800% revenue growth and enhanced brand preference.

Brand Manager

- Created and executed sales and marketing strategy, driving significant
expansion into DTC, domestic, and international markets.
- Opened multiple national and global wholesale distribution channels,
broadening the company's market reach.
-Developed and facilitated brand trust within the surfboard manufacturing
industry.
- Worked with professional and amateur surfers and their surfboard shapers
to collect research and development data.
-Directly contributed to affiliate relationships, which led to an 800%
growth in total revenue.

-Managed sales, inventory, and technical support for over 300 accounts,
ensuring client satisfaction.
-Developed new installation tools, including Futures ILT box, Futures
Strongbox, Futures leash plug, and more.
- Authored and produced marketing content for manufacturing products,
including videos, installation manuals, and install kit box designs.
- Represented Futures Fins at industry events, effectively building brand
awareness and forging potential partnerships.
-Conducted monthly training video calls with international distributors,
providing them with updates on new manufacturing products.

Technical Representative

Oversaw a vast sales region from San Diego to Santa Barbara, combined with technical
support for 300+ accounts, boosting client satisfaction. Led international distributor
relations and conducted specialized product training sessions.
●   Introduced new installation tools such as Futures ILT box, Strongbox, and leash plug.
●   Spearheaded marketing and sales initiatives, producing content ranging from videos to installation manuals, optimizing brand visibility and utility.

AWARDS & CERTIFICATIONS

Eric Mitchell is a Sales at KREATR in San Clemente, California. View their experience, skills and work history on Malakye — the professional network for…

Eric Mitchell — Sales at KREATR — San Clemente, California

Eric Mitchell

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