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Senior Executive | Luxury Home Fashion Industry Expert (Furniture/Lighting/Decor)

Executive

Eric is a luxury home furnishings expert and brings to the table decades of first hand executive experience in the following areas of expertise: Chief Executive Officer • Chief Product Officer • Chief Merchandising Officer • Board Director • Executive Sales Officer • Champion Global Sourcing &amp; Negotiations • Execute Wholesale &amp; Retail Operations • Strategic Licensing Partnerships • Marketing Leadership • Market Penetration and Disruption • Differentiate Brand Equity • Implement B2B/D2C Sales Channels • ESG Implementation • Financial Oversight • Disciplined P&amp;L Management Eric has a pedigree of delivering outstanding executive leadership in the premium, decorative home fashion space (Furniture/Lighting/Decor). He brings a solid history of success building branded luxury home furnishing businesses, sales enablement, strategic sourcing, product development, budget administration, operations, acquisition &amp; retention, and key account management for US/UK/EU &amp; ROW. Eric provides acute business acumen with first hand expertise in channel disruption &amp; market penetration. He excel's at aligning core business KPI's, maintaining positive EBITDA/Net Profit while implementing growth initiatives to enhance ROI. As a prior filmmaker and author, Eric has the rare ability to remain a creative storyteller, while having the discipline to lead many cross functional teams with clear and strategic goals for success.

https://www.flitzroy.com/home

Welcome to Flitzroy, where we're revolutionizing the home goods industry with our design-led, sustainable, and premium furniture and decor. As a lifestyle brand, we're committed to helping you transform your house into a home that truly reflects your unique style and personality.

Executive Consultant | President and COO

● Champion Diversifying Global Supply Chain to mitigate potential risks and build a "future proof" partner pipeline throughout SE Asia to support rapid growth.
● Lead, hire and train all sourcing teams in US and Asia.
● Identify and Qualify Global New Vendors for capacity expansion on high growth product lines.
● Direct Cross Functional teams and implement best of class processes/procedures to optimize New Product Development timelines and Initiatives.
● Coordinate Dual Source initiatives to maximize Supply Chain alternatives, reducing tariffs, resulting in higher gross margins and increased capacity.

Vice President | Global Sourcing & Furniture


●	Positioned the company as the fastest growing UK lighting brand while maintaining the “Definitive Zero-Carbon Lighting Brand” mission, heading ESG oversight towards B-Corp status.
●	Guided the company through value expansion, maintaining P&L accountability.
●	Champion all new product development, strategic global sourcing, and operations.
●	Identified additional revenue streams, product categories, & licensing partnership opportunities.
●	Increased brand awareness through market penetration/disruption and marketing oversight.
●	Headed end-to-end product design leadership, global certifications, and worldwide distribution. 
●	Repaid all convertible loans and cleaned cap tables, resulting in a higher valuation.
●	Navigated financing throughout business scaling by raising adequate capital to drive growth.
●	Coordinated Board, investor, and founder relationships, expectations, and concerns.
●	Road mapped towards strategic and profitable exits for the investors and the business at large.

Chief Executive Officer

●	Directed a $150M sales budget for 4 multinational luxury home fashion and lifestyle brands.
●	Increased revenue by 20% by developing and delegating inside and outside sales professionals as well as key national accounts, big box retailers, and new product development launches.
●	Expanded the customer base by 30% through alternative designer-centric distribution channels, trade showrooms, private label development, and designer licenses.
●	Improved margin by 15% through tariff-free vendor negotiations in Vietnam and The Philippines.
●	Created new branded product lines for designer-fueled programs, including new European product offerings, distribution centers, and sales forces for EU and ROW.
●	Partnered with cross-functional leaders to implement sales strategies and grow market share. 
●	Tracked competitive trends, disruptive threats, client preferences, and competitor differentiation.

Senior Vice President Of Sales

●	Championed the $25M sales budget towards 35% revenue growth by implementing global sales partnerships, key vendor negotiations, and critical personnel acquisitions.
●	Raised profitability by 15% through omni channel company-wide lifestyle launches.
●	Expanded product offerings by 40% in collaboration with “big box”, private-label businesses.
●	Increased social media following by 150% through strategic company marketing rebrand.
●	Heightened branded competitive differentiation to execute disruptive company visions, strategies, business models, and future-focused business plans. 
●	Secured all quarterly and annual revenue objectives.
●	Implemented NetSuite cloud processes to increase efficiency and profitability.
●	Launched product ranking systems optimizing supply chains and new product launches.

Vice President

●	Exceeded $200M in sales with consistent 30% revenue growth.
●	Positioned the company for the $600M Generation Brands acquisition.
●	Boosted profitability by an additional 25% through “store within store” gallery programs and directed company owned “Circa Lighting” E-commerce B2B/D2C website and retail stores.
●	Increased exclusive luxury designer licensed brands by 75%.
●	Grew customer base by 25% through national account, private-label, and “big box” expansions.
●	Implemented branded merchandising “store within store” gallery programs and 
●	Organized the sales enablement portfolio, including designer licenses and development activities to differentiate sales teams with content proficiency. 
●	Guided end-to-end customer acquisition, due diligence, development, and contracting.

Vice President Business Development

●	Increased sales by 150% through new product development for the lighting, furniture, and global sourcing departments of Polo Ralph Lauren and Lauren Ralph Lauren. 
●	Improved profit margins by 30% via overseas vendor negotiations and the establishment of affordable wholesale product lines in luxury lighting and branded merchandised galleries.
●	Oversaw $5M operational budgets and sales forecasts.
●	Increased quality, accuracy, and process consistency.
●	Optimized end-to-end sales processes in collaboration with account executives, marketing, and contracting resources.

Director of Lighting, Furniture and Global Sourcing

Recognized as an industry leader in developing multimillion-dollar private label launches for decorative lighting, furniture, accessories, gifts and housewares.  Guided product development teams, overseas manufacturing partners, and independent sales force to promote sales initiatives while managing P&L forecasts and operational expenses.

Eric Magun is a Senior Executive at Flitzroy, Inc. "Redefining Home, Inspiring Lives" in Long Beach, California.

Eric Magun

Eric Magun

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