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Group Director: Strategy, Platform, Branding

Marketing & Sales

"Eric is a unicorn. A perfect blend of personality, intelligence and drive. He is able to lead teams that deliver premium digital and social experiences backed by data-driven insights”
Andrea Pederson, Digital Business Partner, Virgin Atlantic

"Eric is impressive. So much so that I remember the exact meeting when he and I first met. We were working on brand realignment for Mazda, our particular meeting was to discuss social strategy during a phase when both client and agency were crossing over to new DMP’s, exploring new mechanics and new ways of working. Tons of pressure, many unknowns, masses of questions being lobbed into the discussion, and my learning curve in this was a very steep trajectory. As a result I threw in a number of ridiculous recommendations, and asked asked a bunch of stupid questions. (And too few good ones). Yet Eric treated each with astuteness, tact, respect and professionalism. And through this response he displayed his own thought-leadership, his mastery of digital, and his excellent communication skills. In this and subsequent meetings he helped to bring to life suggestions and prompts of mine that would not have recognized as having value, by a lesser partner. While I didn’t manage Eric, we collaborated on many projects. He is smart, steadfast, with an easy temperament, and I really enjoyed working with him. Eric commands respect (and additionally, from my experience, gratitude) from his co-workers. I would work with him again in a heartbeat, and would want him by my side in the trenches."
Erich Funke, Executive Creative Director, WPP Agency

“Eric was always a highly responsive agency partner, a problem solver, quick to put together creative ideas and briefs with his team, and amazing at managing digital projects with very little turnaround time. Any creative agency or organization would be lucky to add him to their team.”
Lara MacKenzie, Director of Communications, HP

“Eric Gulino is a leader. He is equal parts encouraging, supportive and motivating. Eric extends his reach beyond his immediate responsibilities and looks for opportunity to improve the business. He is a cultivator of talent and a huge asset to morale. He is able to balance bravery and accountability with ease. Ultimately, not only does he make the business better, but he makes the people around him better.”
Shareen Hill, Senior Strategist, Saatchi & Saatchi

“Along with his kindness and leadership in workplace, I would not hesitate to recommend Eric… He exhibits great leadership abilities and can work well alone or in a group setting.”
Jeremy Blossom, CEO, Strikepoint Media

“Eric is a strategic thinker and understands marketing operations. He's worked on many product launches for our clients in the consumer, commercial and enterprise technology space. I have no doubt he will flourish and be a valuable asset on the agency or client side.”
Cliff Pia, CCO & Principal, CreativeDrive

“From web, to print, digital and video, Eric's leadership has ensured we received world class creative, on time and under budget.”
Matt Fritsch, Director of Marketing, Riskalyze

“He is wise, innovative, business savvy, cares deeply for the people and brands he works with and, above all, is someone you want in your corner fighting for you.”
Mike Farnham, Managing Director, VeracityColab

“I kid you not, Eric is a ‘Business Whisperer.’ I’ve never met a man so commanding yet gentle, caring yet strong, creative yet strategic.”
Max Page, Creative Director, VeracityColab

“He is confident, honest, and a strong communicator. You were never concerned about a project or client that Eric led. He has a skill for forming lasting client relationships and leads strong with bold strategy.”
Nate Rupple, CEO, UpSide

"Working with Eric was always a pleasure. He definitely had a way of working with clients and the production team to make things as seamless as possible. He also understood the constraints of what he was asking for which showed that he was invested in the projects at every turn. He could have just come in, asked for suggestions on things and then regurgitated that information but he never did that. This is something I always appreciated in working with him as I could tell he was a team player through and through."
Chrissy Winchak, Program Manager, iCrossing

“I was always impressed by Eric's ability to handle even the toughest clients—and with ease. That skill often takes years to develop in the agency world, but it seemed to come as second nature to him.”
Aaron Zide, Sr. Art Director, Kareo

"Eric provides strong thought leadership as he guides both client and internal teams through challenging situations. He is a forward-thinking team player. He’s also a digital expert, and truly understands all digital channels."
Erica Kim, Brand Director, Innocean

Key Brands: Mazda Corporate, Mazda North America, San Manuel Casinos, Solar Turbines
Oversee and lead agency strategy, production and development teams to successfully plan, pitch and execute complex digital programs, such as site re-platforming, personalization and automation initiatives. Primary lead on MazdaUSA
MazdaUSA.com, SanManuel.com and various other assets. Manage $18M+ budget and team of 25+ in partnership the executive producer.

Key Brands: HP Inc, Hewlett-Packard Enterprise, Blizzard Entertainment
Responsible for client strategy and partnership planning. Responsible for all account service operations including strategy and project management. Oversaw all final deliverables (TV commercials, explainer videos, product videos, brand and corporate communication videos, etc). Directly supervise a senior team of 6 and indirectly oversaw a team of 13. 

Director, Client Services

Key Brands: Advantage Gold, Riskalyze, Trading Advantage
Developed key agency operating protocols including creative development, client service and strategy. Responsible for key client marketing strategy including brand positioning and development, media planning optimization (SEM, PPC, Display, Email Marketing, Affiliate etc) and e-commerce front-end and back-end funnels (lead magnets, conversion landing pages, CRM planning and management, etc).

Director, Digital Client Services

Key Brands: Google, Adobe, Lenovo, Epson, LegalZoom, TurboTax, Cleveland Golf
Developed, hired and managed the Account Services team. Developed agency production and client services processes. Acted as lead strategist on new and existing client creative pitches. 

Director of Account Services

Key Brands: Mercedes-Benz, Hooters, Targus, One Hope Wine
Lead account strategist on marketing and advertising programs (inclusive of digital media / digital marketing, SEM, PPC, Display, Social Campaigns, Video, Digital Sales Funnels, Lead Generation, Radio, Direct Mail, Outdoor, etc).

Account Director, Integrated

Defined the advertising strategy for the Boston Medical Group network (clinics and physicians) in the U.S. while ensuring legal and HIPPA compliance. Developed and optimized digital conversion funnels and analyzed media performance. Managed and directed key resources including internal staff and outside agencies. Oversaw $8M annual budget.

National Advertising Manager

Key Brands: Los Angeles Clippers, Ketel One Vodka, Pick Up Stix
Coordinated and trafficked assets including print, TV, websites, radio, and blogs. Managed interactive and television projects. Developed interactive strategies for agency clients.

Account Manager, Retail Marketing

Production Specialist

Eric Gulino is a Group Director Strategy, Platform, Branding at Mirum in San Clemente, CA.

Eric Gulino

Eric Gulino

Skills

Interests

Industries

Work experience

Mirum

PIA Agency /// CreativeDrive

Strikepoint Media

VeracityColab

Skiver Advertising

Boston Medical Group

HEILBrice

Cox Communications