Bike

Outdoor

Snow

Director of Sales & Marketing

Marketing & Sales

Extremely motivated, self-starter with 8+ years of sales experience including management, customer service and business
development in addition to marketing and branding. Looking to transition from the cannabis industry into an outdoor-centric
focused brand where I can use my skills along with my passion to develop relationships and increase sales volume.

Acquired and regularly service over 100 loyal retail accounts throughout the sales process by maintaining a strategic presence via
phone, email, Zoom and in person
? Grew yearly sales revenue from $500,000 to over $2.5 million by implementing a strong, new business development strategy
with an emphasis on relationship building, analytics and unique market positioning
? Develop. motivate and mentor entire sales staff in addition to key marketing personnel and facility managers
? Consistently meet or exceed sales goals by leading my team to grind and innovate in an ultra competitive marketplace
? Facilitate all sales management processes including meetings and conferences in addition to creating all the materials and strategy for events
? Responsible for projecting sales forecasts based off of Grow data to ensure a proper budget met for the entire company
? Strategize on growth and development of the company using innovative branding strategies to separate from the competition
? Work hand in hand with accounts to evaluate their product standards are being met and sales goals are fulfilled

? Developed over 40 local partnerships from scratch by consistently initiating face-to-face meetings with vital contacts in the area
? Grew new business by over $150k by proactively seeking new opportunities and constantly being involved in the community
? Coordinated, managed and trained all employees to ensure all facets of the business and deliveries were made efficiently
? Created and executed all marketing strategies from events, to print, SEO, social media and other online efforts
? Directed the development of a fully functional, niche e-commerce website garnering over 25,000 unique visits in first year

Founder/Sales & Marketing Manager

? Supervise, train and support the front office team of eight employees by mentoring and leading on daily basis
? Earned the #1 hotel satisfaction ranking in the Lake Tahoe area by providing superior customer service to the competition
? Implemented unique 'Ski Lease' program to bolster hotel revenue over $90,000 during winter months
? Created a monthly 'Sales Incentive Program' for front desk staff to motivate and engage all employees
? Troubleshot all escalated guest issues and quickly devise a plan to remedy each situation
? Responsible for booking and upselling all leisure and group reservations via telephone, email and in person
? Earned "Employee of the Year" award for companies 'Most Approachable Individual' in 2013 & 2014

Front Office & Guest Services Manager

? Managed the execution of over $20 million dollars worth of business while maintaining error free work
? Generated new business by cold calling, researching and prospecting new business on a daily basis
? Adapted quickly to change to meet the needs of the business strategy via digital marketing or print ads
? Penetrated relationships and grew the retail network for Associated Wholesale Grocers by over 200%
? Led numerous meetings with senior level contacts at various consumer packaged goods clients and retailers
? Consistently receive positive feedback from clients and upper management praising efficient performance and appreciation for the thoroughness and responsiveness to request
? Trained and developed numerous colleagues on the specialty Trade area of the business

Account Manager

Eric Cohen is a Director of Sales & Marketing at Sweetwater Farms Cannabis Co in Bellingham, WA.

Eric Cohen

Eric Cohen

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Education history

University of Wisconsin-Madison