Bachelor of Science in Metallurgical Engineering

Fashion

Lifestyle

Outdoor

Skate

Snow

Surf

Dining

Music

Camping

Travel

Architecture

Cooking

Cycling

Surfing

Design

Motorcycles

Outdoors

Skating

Classic cars

Books

Mixology

CEO / Founder	

Executive

Dynamic and results-driven creative executive with 20+ years of experience establishing and managing successful fashion and lifestyle brands. Versatile skill set with the ability to manage, design, develop and execute growth strategies and procedures to achieve business goals and brand potential. Experienced in design, marketing, sales, business administration, operations, logistics, production and sourcing. Highly motivated leader and team player with a track record of success managing demanding projects. Excellent vendor, buyer and industry relationships.

•	Developed, planned and managed all aspects of establishing the brand and bringing it to market.
•	Manage design, marketing, ecommerce, sales and production.

•	Work directly with wholesale and retail clients to develop and source products in various categories for both branded and private label programs.
•	Provided clients with product development, design, sourcing and production solutions to successfully achieve costing and revenue goals.
•	Managed client’s pre-production / production processes in compliance with retailer procedures to ensure timely delivery and quality.
•	Established long lasting direct partnerships with factories and suppliers in various manufacturing regions.
•	Cultivated a diverse client base including: better department stores, mass retailers, discounters and men’s/women’s contemporary and action sports brands.

•	Implemented sales, pricing and merchandising strategy to gain market share in key department stores: Bloomingdales, Nordstroms, Macy’s and contemporary boutiques in US, Canada and Mexico.
•	Updated all aspects of branding, visuals, merchandising and marketing. 
•	Managed the design, development, merchandising and pricing strategy for all divisions.
•	Managed domestic denim development and production from material sourcing, cutting, sewing, wash development and finishing. 
•	Developed trade show and regional market show strategy and to maximize brand exposure to retailers and boutiques to grow brand distribution.
•	Planned, developed and executed e-commerce strategy and significantly increased online sales. 
•	Upgraded the design, development and production of brand websites, and implemented digital and social media marketing strategy.
•	Produced all photo shoots, videos and other visual projects from casting, talent acquisition, logistics, budget management and scheduling.
•	Designed and produced all catalogs, lookbooks, signage, POP, linesheets, videos and all other design and marketing printed and web visuals.
•	Managed the graphics department providing art direction, work-flow organization and prioritizing projects to maximize staff output.
•	Produced capsule collections for brand collaboration with retailers, SMUs and private label programs generating additional revenue for the brand. 
•	Coordinate with the sales team to support sales goals with retail marketing initiatives.

Brand Manager/Merchandising/Marketing Director

•	Developed branding, marketing and merchandising strategy.
•	Created all sales and marketing materials and adapted existing visual assets appropriate for the US cosmetics market. 

Brand Manager/Marketing Director	

•	Managed operations, human resources, marketing, skate, snow, art and music contributors, design, product development, special projects and production of a men’s contemporary lifestyle brand.
•	Managed in-house and independent sales team to formulate sales strategy to successfully achieve sales goals and increase door count each season. 
•	Directed the creative and management team to adhere to company policies/procedures, manage budgets and operations. 
•	Planned, produced and managed all events: art shows, concerts, marketing events elevating brand image and promote loyal brand following.

General Manager / Brand Director

•	Proactively handled product all development, design, illustration, pre-production and technical design duties.
•	Coordinated design, marketing and sales initiatives with all global licensees to maximize resources and work flow.
•	Managed key accounts and developed/designed SMU programs accounting for 20% of gross revenue. 
•	Developed and implemented procedures to manage the creative team in all aspects of design, product development, merchandising, and production for the re-launch of the brand in Fall and Holiday of 2014.
•	Fully responsible for hiring and managing the design, product development, and production teams.
•	Hire/train key employees and implement procedures/structures for the departments' go forward plans.
•	Achieved department goals to bring the brand to market; generated $10M in revenue during the first year.

VP of Design / Product Development / Production

•	Founded women’s contemporary clothing brand/private label business.
•	Executed all stages of contemporary clothing design and product development, production management, sales and public relations. 
•	Led a team of independent sales reps in selling the brand to department stores, retail chains and contemporary boutiques nationwide. 

CEO / Founder

•	Responsible for managing, organizing, and overseeing all import production and quality control – implementing new procedures to manage company growth and success for this woven fabric company.

Production Manager	

•	Managed all daily operations, sourcing, and importing of production from China, India, and Pakistan.

Operations Manager / Production Manager

•	Managed overseas production and sample line development for men’s and young men’s clothing division.

Merchandising Assistant / Production Coordinator

Eric Basangan is a CEO / Founder at Polymer_ in Long Beach, CA. View their experience, skills and work history on Malakye — the professional network for…

Eric Basangan — CEO / Founder at Polymer_ — Long Beach, CA

Eric Basangan

Skills

Interests

Industries

Education history

Long Beach College

Santa Monica College

University of the Philippines