Emma Golley
Senior Designer · Honey Punch
HUNTINGTON BEACH, CA
In My Own Words
Highly versatile womenswear designer, with over 9 years design experience, and 14 years industry experience across a wide range of categories for international fast fashion brands - including Honey Punch, Urban Outfitters, Primark and Debenhams. Results driven team player, with an eye for trend, color and silhouette. Designs and interviews featured in Marie Claire, Vogue.co.uk, Grazia, and Red Magazine.
Work Experience
Senior Designer
Honey Punch2018 – Present
-Lead designer across multi product range for brands including Urban Outfitters, Topshop, Asos, and Dollskill -Synchronize creative process across internal and international (China) teams to produce 3 innovative collections per month -Research and create mood boards, detailed tech packs, and digital illustrations -Responsible for all garment details including colors, styling, graphics, and selection of cost-efficient fabrics -Supervise weekly fits sessions with technical design team
Associate Designer
Urban Outfitters Inc.2001 – 2018
-Lead designer on Loungewear and Heavy Knits department - included rompers, lounge tops, lounge pants, and sweatshirts -Turned the Lounge Tops line into the fastest turning category across all Urban womenswear -Designed weekly top 10 performing products for both eCommerce and in-store channels -Worked with buyers to develop monthly high-performance ranges -Co-ordinated with Production and Fabric teams on fabric developments and budgeting -Presented ranges to top company executives in regular sketch reviews -Responsible for trim, print, and bulk fabric approvals
Designer
Primark2015 – 2017
-Lead designer for Jersey and Denim department -Designed the range and compiled design packs (incl. sketches and specs) for Asia, Turkey and UK suppliers -Responsible for hiring, training and leading interns -Conducted trend research on internet, catwalks, blogs, social media, magazines, exhibitions, overseas shopping trips -Presented trends in sign offs, strategy meetings and seasonal trend presentations -Worked closely together with buyers to build successful range and push trends -Attended Denim PV Barcelona and Paris PV
Junior Designer
Red Herring-Debenhams2014 – 2015
-Lead designer on Jersey and Cut & Sew for Red Herring casual department - Achieved 2015 Best Selling Area -Awarded Employee of the year 2014 -Compiled design packs for Turkey and Far East suppliers -Attended regular factory and shopping trips to Turkey, Ibiza, Barcelona, Berlin, Paris and London -Presented concept and range in sign offs and strategy meetings -Created mood boards and assisted with colour palettes -Sourced fabrics from international vendors at fabric fairs and factory visits -Supported the Design Manager and Head of Design
Assistant Designer
Matthew Williamson for Debenhams2011 – 2012
-Sole designer for Matthew Williamson for Debenhams -Participated in weekly meetings with Matthew, presenting mood boards and designs -Designing multi product Wovens and knits -Press show and look book co-ordinator for range -Responsible for creation of Mood boards, color palettes and print/embellishment direction, reporting into the Head of Design
