Emma Golley — Senior Designer at Honey Punch

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Emma Golley

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Senior Designer
HUNTINGTON BEACH | United States

Skills

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Interests

Craft
Fashion
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Industries

Fashion
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Work experience

Honey Punch logo

Honey Punch

Senior Designer | 10/2018 - Current

-Lead designer across multi product range for brands including Urban Outfitters, Topshop, Asos, and Dollskill -Synchronize creative process across internal and international (China) teams to produce 3 innovative collections per month -Research and create mood boards, detailed tech packs, and digital illustrations -Responsible for all garment details including colors, styling, graphics, and selection of cost-efficient fabrics -Supervise weekly fits sessions with technical design team
Urban Outfitters Inc. logo

Urban Outfitters Inc.

Associate Designer | 06/2001 - 06/2018

-Lead designer on Loungewear and Heavy Knits department - included rompers, lounge tops, lounge pants, and sweatshirts -Turned the Lounge Tops line into the fastest turning category across all Urban womenswear -Designed weekly top 10 performing products for both eCommerce and in-store channels -Worked with buyers to develop monthly high-performance ranges -Co-ordinated with Production and Fabric teams on fabric developments and budgeting -Presented ranges to top company executives in regular sketch reviews -Responsible for trim, print, and bulk fabric approvals
Primark logo

Primark

Designer | 09/2015 - 01/2017

-Lead designer for Jersey and Denim department -Designed the range and compiled design packs (incl. sketches and specs) for Asia, Turkey and UK suppliers -Responsible for hiring, training and leading interns -Conducted trend research on internet, catwalks, blogs, social media, magazines, exhibitions, overseas shopping trips -Presented trends in sign offs, strategy meetings and seasonal trend presentations -Worked closely together with buyers to build successful range and push trends -Attended Denim PV Barcelona and Paris PV
Red Herring-Debenhams logo

Red Herring-Debenhams

Junior Designer | 10/2014 - 09/2015

-Lead designer on Jersey and Cut & Sew for Red Herring casual department - Achieved 2015 Best Selling Area -Awarded Employee of the year 2014 -Compiled design packs for Turkey and Far East suppliers -Attended regular factory and shopping trips to Turkey, Ibiza, Barcelona, Berlin, Paris and London -Presented concept and range in sign offs and strategy meetings -Created mood boards and assisted with colour palettes -Sourced fabrics from international vendors at fabric fairs and factory visits -Supported the Design Manager and Head of Design
Matthew Williamson for Debenhams logo

Matthew Williamson for Debenhams

Assistant Designer | 11/2011 - 10/2012

-Sole designer for Matthew Williamson for Debenhams -Participated in weekly meetings with Matthew, presenting mood boards and designs -Designing multi product Wovens and knits -Press show and look book co-ordinator for range -Responsible for creation of Mood boards, color palettes and print/embellishment direction, reporting into the Head of Design
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