- Developed comprehensive omni-channel go-to-market strategy for Kammok product launches and marketing initiatives, including Kammok’s most funded Kickstarter campaign at $380K in revenue. - Designed and executed a comprehensive lifecycle marketing strategy through strategic brand content and performance marketing utilizing SEO, paid advertising, and organic content marketing tactics to attract buyers at various stages of the journey, amplified brand recognition, increased traffic, optimize conversion rates, and increased AOV by 78% from 2019 to 2022 through strategic promotions. - Strategized and tested customer acquisition strategies, and leveraged data-driven insights to inform decision-making across various tactics including, email, sms, retargeting, UGC, and loyalty programs, to boost customer engagement, foster repeat purchases. Increased returning customers rate by 21% after initiating custom loyalty program. Increased email revenue by 102% from 2019 to 2020. - Directed and led team on brand strategy and creative vision in photo, video, graphic design, SEO content, and spearheaded affiliate, press, and influencer marketing initiatives to boost brand awareness, showcase industry expertise, and enhance credibility through external channels. - Developed and managed $500K marketing budget, promotions, and brand partnerships, to achieve revenue objectives, attract new prospects, re-engage lapsed customers, and boost brand visibility. - Thorough vetting, strategic planning, and management of external agencies, creators, and softwares, to effectively execute campaigns that drove margin, revenue, and efficiencies across the business. - Facilitated and guided cross-functional projects with internal teams including product development, sales, customer experience, and operational teams, along with external agencies.