Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Wake

Yoga

Health & Fitness

Exploring with my dogs

Design & branding

Marketing Manager

Marketing & Sales

I am a Marketing Manager with extensive experience in e-commerce, specializing in the outdoor gear industry. Leading product launches and creating integrated eCommerce marketing approaches, I've designed performance marketing plans and overseen comprehensive lifecycle marketing strategies. Spearheading brand building content from video directing to successful affiliate, press, and influencer marketing initiatives, I've increased brand visibility and enhanced credibility. Utilizing a variety of tactics, including SEO, paid advertising, organic content marketing, email and SMS marketing, retargeting campaigns, and loyalty programs, I've consistently driven revenue growth, conversion rate, and repeat customers.With both agency and in-house experience, I have a well-rounded perspective on all sides of the marketing business. Whether collaborating with internal teams or managing external partners, I am able to balance strategic thinking with creative execution to deliver exceptional results. I am dedicated to creating powerful brand experiences that resonate with customers and build long-term loyalty. 


- Developed comprehensive omni-channel go-to-market strategy for Kammok product launches and marketing initiatives, including Kammok’s most funded Kickstarter campaign at $380K in revenue. 
- Designed and executed a comprehensive lifecycle marketing strategy through strategic brand content and performance marketing utilizing SEO, paid advertising, and organic content marketing tactics to attract buyers at various stages of the journey, amplified brand recognition, increased traffic, optimize conversion rates, and increased AOV by 78% from 2019 to 2022 through strategic promotions.
- Strategized and tested customer acquisition strategies, and leveraged data-driven insights to inform decision-making across various tactics including, email, sms, retargeting, UGC, and loyalty programs, to boost customer engagement, foster repeat purchases. Increased returning customers rate by 21% after initiating custom loyalty program. Increased email revenue by 102% from 2019 to 2020. 
- Directed and led team on brand strategy and creative vision in photo, video, graphic design, SEO content, and spearheaded affiliate, press, and influencer marketing initiatives to boost brand awareness, showcase industry expertise, and enhance credibility through external channels.
- Developed and managed $500K marketing budget, promotions, and brand partnerships, to achieve revenue objectives, attract new prospects, re-engage lapsed customers, and boost brand visibility. 
- Thorough vetting, strategic planning, and management of external agencies, creators, and softwares, to effectively execute campaigns that drove margin, revenue, and efficiencies across the business.
- Facilitated and guided cross-functional projects with internal teams including product development, sales, customer experience, and operational teams, along with external agencies.


- Developed and executed go-to-market strategies for over ten product launches,  including messaging, branding, package design, ecommerce strategy for Shopify, Amazon, and international wholesale distributors, paid and organic content strategies.
- Enhanced product marketplace competitiveness by optimizing copy and content highlighting key features through Amazon A+ Content, Shopify Seller Channels, and DTC Shopify channels.	
- Directed photographers and videographers to create high-quality visuals for the launch of new product campaigns.


Creative Product Marketer 

- Executed client goals of  B2B and B2C tech startups,  leading media opportunities with top-tier outlets such as Forbes, media buying, trade show creation, website redesigns, and social channel launches.
- Developed and executed PR campaigns including consumer research studies to be used by the client’s sales team and as pitch angles, press releases, press kits, crisis scenarios plan, go-to-market product launches, acquisition plans, and paid and organic marketing plans.


Assistant Account Executive

Emily Tam is a Marketing Manager at Kammok in Austin, TX. View their experience, skills and work history on Malakye — the professional network for creative,…

Emily Tam — Marketing Manager at Kammok — Austin, TX

Emily Tam — Marketing Manager at Kammok — Austin, TX

Emily Tam

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Education history

University of Texas