Associate of Arts, Professional Designation

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Visual Merchandising Activation Manager- Americas

Top Management

I am a native Californian with a passion for the action sports industry and culture. Through my educational background and extensive experience in merchandising, marketing and management, I have developed a long list of skills and strong work ethic. 

Currently, I co-manage a field team of 9 as the Visual Merchandising Activation Support for Boardriders. With a focus on both wholesale and retail sides of the Quiksilver and Roxy business, I support the field team and our vertical retail stores with directives, activations and top level merchandising. 

I graduated from FIDM/Fashion Institute of Design & Merchandising with an Associate of Arts in Merchandise Marketing. Prior to FIDM, I became a six year veteran in the retail industry. 


Directly support the Director of Visual Merchandising 
Manage cross country field VM team of 8
Support teams for Quiksilver, Roxy and DC for both wholesale and retail
Conceptualize, source and execute visuals for sales meetings, special events, seasonal window concepts, trade shows and mock showroom displays
Build visual directives for accounts and field team
Visually and logistically support activations 
Manage 3rd party merchandising service for key accounts

Managed a territory of 25+ wholesale accounts
Merchandised Quiksilver and Roxy in store fixtures and sections to highlight assortment and brand stories while practicing high company standards
Curated window displays 
Participated in local activations and clinics


Field Visual Merchandiser- San Diego

Styled models at fashion shows, photo shoots and high profile charity events

Styling Assistant

Researched, executed and produced Fall Wetsuit Buyers Guide for South Coast Surf Shop

Marketing Intern

Assisted coordinator at wedding events while practicing strong attention to detail for visuals

Event Stylist Intern

Partook in buying meetings, allocated transfers and visually merchandised product

Buying Intern

Helped store reach highest gross margin in the region (43.1%) for FY 2013
Participated in apparel buying decisions which led to 4th highest in clothing growth and percent of sales increase company wide

Supervisor

Maintained Bookstore social media and participated in Bookstore Innovation Group to create outreach strategies
Ordered and maintained convenience merchandise

Manager in Training

Created marketing for Bookstore television media
Supported senior level management with daily projects

Office Assistant

Motivated and led a team to meet and surpass goals by analyzing business reports and creating business plans
Conducted interviews and hired sales associates

Keyholder

Recognized by district manager for outstanding conversion on customer loyalty and credit cards (Employee of the Month)
Maintained store appearance through plan-o-grams and floor sets

Sales Associate

Emily Southwick is a Visual Merchandising Activation Manager- Americas at Boardriders Inc in Long Beach, CA.

Emily Southwick

Emily Southwick

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