Emily LaPlume
Emily LaPlume
Founder & Designer at Saturday Swimwear
Greater Bend Area | US
Interests
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Industries
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Work experience
Saturday Swimwear
Founder & Designer | 01/2016 - Current
Saturday Swimwear is a sustainable women’s swimwear company inspired by Emily's travels around the world.
As a self-taught seamstress and designer, Emily worked her way from the ground up developing a business plan, custom designs and solidifying a strong brand following. The company's main marketing focuses are sustainability as well as developing a community of women, with similar interests, who support each other through their own adventures.
Local Assembly
Founder & Operator | 06/2023 - 12/2024
Since June 2023, Emily has been the owner and operator of Local Assembly, a retail store specializing in high-quality, sustainably made goods. In this role, Emily oversees all facets of the business, including purchasing, merchandising, marketing, social media, and customer service. Emily is dedicated to curating a selection of eco-friendly products, enhancing brand visibility, and delivering an exceptional customer experience, reflecting a deep commitment to sustainability and conscious retail practices.
Campfire Hotel
Retail Consultant | 05/2020 - 10/2020
Curated a hotel gift shop consisting of local goods and other high-quality products that aligned with brand image and mission. Responsible for maintaining vendor relations, purchasing, and merchandising the retail space.
Peterpans Adventure Travel
Travel Consultant | 01/2018 - 05/2018
Australia’s largest Adventure Travel Company
Develop individual travel solutions for students and international travellers while helping to maintain a competitive advantage over other travel companies.
Fuse
Campus Marketing Coordinator | 03/2017 - 05/2017
Responsible for recruiting college students for brand ambassador positions, ongoing communication and coordination with ambassadors throughout the 10-week program, assisting in the development of on-campus activation plans, developing materials to educate ambassadors on the brand and all program details and tracking and measuring campaign effectiveness.
Fuse
Senior Experiential Marketing Intern | 01/2017 - 03/2017
BANGS Shoes
Lead Brand Ambassador | 05/2016 - 12/2016
Lead brand ambassador responsible for helping meet social media goals and deadlines while increasing brand value and promoting the #liveBANGS lifestyle. Also responsible for recruiting a small team to participate in BANGS events and promoting the brand.
Education New Zealand
Kiwi Ambassador | 02/2016 - 06/2016
Brand Ambassador responsible for creating and submitting weekly photo content for ENZs' Instagram to drive engagement and encourage students to study abroad in New Zealand.
Granite State Credit Union
Sales and Marketing Administrative Support | 05/2013 - 12/2015
Developed and executed credit union events, designed activities and promotional items for 2014, 2015 and 2016 Credit Union National Association's Youth Week, including developing a theme, promotional items and logo created with inDesign. Conducted research and submitted recommendations to launch corporate Twitter and Instagram accounts - which were ultimately implemented. Guest blogger for the company's blog platform.
Fuse
Experiential Marketing Intern | 01/2015 - 04/2015
Worked alongside the Experiential Marketing Team to plan, prepare and execute youth focused events nationwide. Helped plan, prepare for and execute (on grounds) Mountain Dew's sponsorship presence at the 2015 Burton US Open in Vail, Colorado. Responsible for creating event guide books. Conducted youth market research. Assisted with budgets as well as approving and submitting invoices.
White Flag Sales
Brand Ambassador | 10/2013 - 03/2015
Snowboarder, Brand Ambassador, Representative, and Volunteer for White Flag Sales.
Promote Burton Snowboards, Anon Optics, Mizu, Analog, SkullCandy, and NE Women Snow in hopes to encourage customer-product relationship and influence a larger audience to buy their products.
Volunteer for White Flag sponsored events such as Burton Riglet Parks and Slash and Berm Banked Slalom at Killington Resort.
Advocate for women's snowboarding and spread the love of the sport.
Brandthropology
Marketing Intern | 08/2014 - 12/2014
Developed and executed social media content including Facebook, Twitter and Google+.
Researched potential new clients.
Participated in client development planning meetings.
Capitol Center for the Arts
Digital Marketing Intern | 10/2012 - 01/2013
Developed and executed Facebook and website pages and posts.
Distributed marketing materials.
Looney Licks Ice Cream
Entrepreneur/Owner | 05/2008 - 08/2011
Launched personal seasonal ice cream business selling novelty ice cream from a boat, dock to dock.
Developed a business plan and created marketing materials such as flyers, shirts and visors.
