From design conceptualizing to completion, my primary titles include apparel designer, color designer, product developer, production manager, and sustainability analyst. I developed all tech sketches, graphic designs and textile prints for the brand, using Procreate and Adobe Suite. I effectively communicate designs to my team using tech sketches, prototypes. I am in charge of sample development and approval, including colors, measurements, fit and design. I manage multiple projects at a time and with three production teams between San Diego and L.A. as production manager. I make sure all projects are completed by my deadline and with quality meeting my standards. As the creative behind my brand, my ability to predict and spot trends then uniquely translate them into innovative designs has been a critical component to developing consistently sold out styles. One of the biggest components of the creative process I pride myself on is having a keen eye for detecting trends in styles, colors, and patterns. I have also held the role of social media and website manager. I manage photo shoots, created content, and schedule all social media. I also design and manage my website, ad campaigns, and email marketing.