-Worked cross functionally with different departments of the Deckers Outdoor Corporation including design, product line management, product development, materials, marketing, sales and innovation -Managed the Originals line of product as well as Special Make Ups, cross brand collaborations, and the licensed Kids line, under the mentorship of the Senior Product Line Manager -Seasonally worked with marketing and branding teams to develop themes, hero product stories and determine SMU and Collaboration opportunities -Developed product briefs and range plans for seasonal and long term brand goals, striving to meet them with the Teva team through the entire product lifecycle -Strove to meet project goals for product cost and market placement from price point to luxury positions -Attended vendor meetings to research advanced project concepts and negotiate in progress work -Composed long and short product descriptions -Participated in trade shows, inspiration trips and extensive consumer rese

- Worked with a small design team to assemble large 10 foot tall models for trade shows and retail environments out of Kre-o bricks; a Lego compatible interlocking construction toy. - Designed iterations for products licensed under the Transformers group and for Battleship: The Movie.