Emelia Russell — Brand Designer at Holly Yashi — Remote, CA
Work experience
Holly Yashi
Brand Designer | 12/2021 - 11/2022
Lead print + web graphic designer. Strategy, design + distribution of digital marketing material builds across Retail, Store + Wholesale audiences via the DotDigital platform. Sustainable packaging initiative implementation + design, print + digital catalog creation, internal + external store signage. Weekly collaborations with digital marketing agencies + analytics platforms. Upholding + elevating brand guidelines, presenting consistent growth in revenue. New-hire graphic programs training. Reporting directly to the CEO/President + Creative Director/Co-Founder.
Audacity Health
Jr. Art Director | 11/2020 - 07/2021
Audacity is a brand strategy + activation agency that builds powerful brands within the health + science field by sparking emotions to ensure the human element is central to everything that is created.
Building + designing brand guidelines, visual expression packages, print production collateral pieces, website design + graphics across all social media platforms. Creative concepting + UI/UX in Figma/Sketch. Virtual collaborations amongst multiple internal teams + clients.
Create. Refresh. Revitalize. Launch. Optimize.
American Outdoor Brands, Inc.
Graphic Designer II | 06/2017 - 07/2020
Growing + strengthening 15+ notable brands within the outdoor industry. Lead designer for the overall brand identity relaunch of the ‘Bubba Blade’ brand, now known as “BUBBA.” Daily collaborations with brand managers, visual designers, global liaisons + engineers.
Packaging creation + production, print + web product-specific marketing campaign collateral, catalog + magazine design, social media marketing, trade show + in-store endcap design. Extensive knowledge in apparel line creation, product launch scheduling + brand ambassador relations. New-hire graphic programs training.
Airstream Adventures NW
Graphic Designer/Social Media Coordinator | 07/2016 - 06/2017
Design + launch scheduling of product marketing campaigns for email + website advertising. Interior render art for custom Airstream models. Collaborations with Wilsonville Honda, Ultimate Airstreams, Ebay + Tesla. Revamp of social media presence; leading voice of the company Facebook, Instagram, Twitter, Yelp + Youtube accounts for the four dealership locations in the Pacific Northwest area.
PostcardMania
Graphic Designer | 08/2015 - 07/2016
Empowering entrepreneurs and small-business clientele with turn-key marketing tools through modern, effective layout design. With over 68,000 clients, tracking industry-specific campaign results.
University of Missouri Department of Art
Gallery Assistant Coordinator | 12/2010 - 05/2015
Lead assistant in planning + curation for the exhibit installation team. Aiding residency artists + featured graduate + undergraduate university students. Website design + advertising collateral.