Elyssa Xavier

Promotional Sales, Brand Ambassadorship, Event Activation, Leadership and Team Management

2001 – Present

Represents brands in event planning and execution of consumer packaged goods (CPG’s) and other business entities, providing companies feedback to guide marketing and branding strategies. Fostered relationships with key stakeholders to secure new business from clients ranging from Nonprofit groups to Adult Beverages in On and Off Premise accounts on both the Distributor and Supplier sides at grocery chains, c stores, concerts, conventions, festivals and tradeshows, increasing sales p to 30% more with my presence. Work closely with managers, Territory Reps and Regional Sales Managers to ensure successful executions throughout the State. Successfully executed event marketing activations utilizing leadership skills and coordinating individuals from conceptions to completion in the marketing cycle. Special events such as Corporate and Private Food and Beverage / Catering tasks were not uncommon in assisting Banquet Captains. Notable Contributions: • Educated potential and current consumers on new products and services to drive sales and engagement. • Partnered with organizations to develop interactive, engaging experiences with consumers to evaluate products and gain feedback. • Managed teams of Brand Ambassadors, providing training and strategic recommendations for improved performance.

Beverage Cart Program Manager

2024 – 2025

Execution of the Beverage Cart Sales on the Miramar Memorial Golf Course. Responsible for developing menu, inventory, purchasing, pricing and ordering to create a successful and profitable part of the Food and Beverage Department on Base, including Catering department. Customer Relations and partnership with the Golf Professionals, Clubhouse Employees and prominent Military personnel is of the upmost importance. Knowledge of Military Rules, the game of Golf and their respective rules, regulations and traditions are required and are expected to be maintained and demonstrated. National Security Clearance must be obtained and maintained, along with accurate daily sales, inventory and cash handling procedures. Notable Contributions: • Created the program from the ground up in partnership with the Food and Beverage Manager • High Levels of Customer Service and Military Protocols maintained • Trained and oversaw the success of 2 employees in the 12 months employed as a testament to the increasing sales and program expansion • Assist with dinners and events at the Officers Club and other Military ceremonies.

Chain Sales Consultant

2017 – 2022

Fostered relationships with managers and corporate buyers with responsibility for securing partnerships and expanding sales. Embraced company values in product education, consistently seeking out ways to further knowledge in wine and spirits. Notable Contributions: • Represented a portfolio of Wineries and Spirits Distillers, primarily focused on family-owned businesses. • Supported upwards of 120 accounts in three Territories within the Corporate Retail arena, including Albertsons, BevMo, Bristol Farms/Lazy Acres, Ralphs, Sprouts, Target, Stater Brothers, Vons, Whole Foods, and WinCo stores. • Recognized for consistently achieving status of Top Seller in the state as a result of consistently exhibiting an interest in continuous learning and demonstrating a keen ability to develop and foster strong business relationships.

Hostess

2016 – 2017

Maintained responsible for managing daily tasks such as pre-shift preparation and bussing tables for servers during fast-paced business hours. Exercised a high level of service for high-profile clientele. Leveraged skills in time and resource management to efficiently manage and ensure efficient table turnover.

Crew Member

2016 – 2016

Oversaw stocking and merchandising duties with responsibility for ensuring consistency and accuracy to mitigate client concerns. Facilitated transactions through cash handling. Utilized pallet jacks, box cutters, and hand trucks, as needed, to facilitate daily responsibilities within facilities maintenance and stocking.

Shoe Sales Associate

2009 – 2016

Leveraged skills in marketing and customer experience to ensure up-to-date brand and product knowledge. Incorporated best practices and industry standards in sales management to achieve daily sales goals and ensure services maintained customer-focused. Initiated routine executions of brand-based displays using Plan-O-Grams and current promotions to drive sales

Bachelor of Liberal Arts

Bachelor of Liberal Arts