Elsa Watkins
Designer | Brand Curator · Elsa Grace Designs
Crested Butte, CO
In My Own Words
<p><p>I’m Elsa - a technical designer, illustrator, and brand curator from Crested Butte, CO. To describe my career is like looking at one well curated charcuterie board. Want to design technical outerwear? Absolutely... Need a new top sheet design? Easy. Marketing? Host a gallery show? Color forecasting? Retail line assortment? Art direct a stunning video campagne? I gotchu.</p></p><p><br />Simply put, my life is truly centered by one goal: Make cool sh*t with my friends. I was born in the heart of my mum’s ski shop and through those doors, I have harnessed lifelong experience and relationships that make the brands we love come to life. I aim to speak to the consumer in a way that is authentic and allows them a seat at our table. </p>
Work Experience
Founder & Designer
Slut Strand Society2019 – Present
Founder, designer, and operator of The Slut Strand Society: A global community focused on bringing femininity and inclusion to the action sports community with just two strands of hair. Slut Strand (N.) :Two strands of hair commonly used by the ladies of skiing & snowboarding to express femininity under all dat gear. No, they do not make someone a slut. And no, we do not support slut shaming. They are of comparable importance to your bindings themselves, a true staple to the lifestyle. We’re here to embrace em.
Head Outerwear Buyer & Merchandiser
Butte & Co. and Elevate: R&R Sports2011 – Present
Researched latest winter trends, bought and picked out merchandise. Attended ski shows and on-snow demonstrations. Tuned skis and assisted customers. Attended SIA Snow Show & WWSRA from 2010-present as head buyer for Freeride and Snowboard collections.
Contract Outerwear Design & Social Media Manager
Spyder Active Sports-Global Brands Group2018 – 2020
Assistant Sales Representative
Giro Sport Design2015 – 2017
Provide local retailers with crucial safety and technical information about Giro helmets and goggles. Attend on-snow demonstrations and clinics. Ensure retailers are fully equipped with the necessary products.
Sales Associate
The Gypsy Wagon, Inc.2012 – 2015
Recorded inventory, assisted customers, modeled, and provided styling input.
Education
Projects
Faction x Elsa Grace
https://www.elsagracedesigns.com/faction-x-elsa-graceLadies Rail Jam: Level 1 x SSS
https://level1productions.com/blogs/news/ladies-rail-jam-at-eldoraFriends By Design
https://www.elsagracedesigns.com/new-page-4When DB approached me with the opportunity to project manage Friends by Design in tandem with evo Denver & Salt Lake City, the answer was a hard yes. As a ski and snowboard industry, we on the in side have been feeling an ever-growing division amongst brands and amongst our communities as a whole. Friend By Design was our response in taking brands from all across the globe and bringing them together for an evening under one roof and under one common goal: Creating something beautiful together. We spent weeks on zoom calls, packed our bags, set up galleries, and met friends from the other side of the world that will will cherish forever. Until the next city reunites us… Denver: SSS x DB x 1000 Skis SLC: DB x FW x United Shapes
Slut Strand Society (SSS)
https://www.slutstrandsociety.comSlut Strand (N.) :Two strands of hair coined by members of the action sports community to express femininity within a global alliance — We do as we damn well please.
Spyder x SSS
https://www.elsagracedesigns.com/spyder-x-sssInterests
Skills
Industries
Activity
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