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Design - Product

Designer | Brand Curator

Creative & Design

Faction x Elsa Grace

Ladies Rail Jam: Level 1 x SSS

Friends By Design

 When DB approached me with the opportunity to project manage Friends by Design in tandem with evo Denver & Salt Lake City, the answer was a hard yes. As a ski and snowboard industry, we on the in side have been feeling an ever-growing division amongst brands and amongst our communities as a whole. Friend By Design was our response in taking brands from all across the globe and bringing them together for an evening under one roof and under one common goal: Creating something beautiful together. We spent weeks on zoom calls, packed our bags, set up galleries, and met friends from the other side of the world that will will cherish forever. 

Until the next city reunites us… 

Denver: SSS x DB x 1000 Skis 
SLC: DB x FW x United Shapes

Slut Strand Society (SSS)

Slut Strand (N.) :Two strands of hair coined by members of the action sports community to express femininity within a global alliance 

— We do as we damn well please.



Spyder x SSS

I’m Elsa -  a technical designer, illustrator, and brand curator from Crested Butte, CO. To describe my career is like  looking at one well curated charcuterie board. Want to design technical outerwear? Absolutely... Need a new top sheet design? Easy. Marketing? Host a gallery show? Color forecasting? Retail line assortment? Art direct a stunning video campagne? I gotchu. Simply put, my life is truly centered by one goal: Make cool sh*t with my friends. I was born in the heart of my mum’s ski shop and through those doors, I have harnessed  lifelong experience and relationships that make the brands we love come to life. I aim to speak to the consumer in a way that is authentic and allows them a seat at our table.

Founder & Designer

Founder, designer, and operator of The Slut Strand Society:  A global community focused on bringing femininity and inclusion to the action sports community with just two strands of hair. 

Slut Strand (N.) :Two strands of hair commonly used by the ladies of skiing & snowboarding to express femininity under all dat gear. No, they do not  make someone a slut. And no, we do not support slut shaming. They are of  comparable importance to your bindings themselves, a true staple to the  lifestyle. We’re here to embrace em. 

Researched latest winter trends, bought and picked out merchandise.
Attended ski shows and on-snow demonstrations.
Tuned skis and assisted customers.
Attended SIA Snow Show & WWSRA from 2010-present as head buyer for Freeride and Snowboard collections.

Head Outerwear Buyer & Merchandiser

Women's Designer

Contract Designer & Social Media Manager

Contract Outerwear Design & Social Media Manager

Contract Design

Apparel Designer & Social Media Manager

Provide local retailers with crucial safety and technical information about Giro helmets and goggles.
Attend on-snow demonstrations and clinics.
Ensure retailers are fully equipped with the necessary products.

Assistant Sales Representative

Recorded inventory, assisted customers, modeled, and provided styling input.

Sales Associate 

Elsa Watkins is a Designer at Elsa Grace Designs in Crested Butte, CO. View their experience, skills and work history on Malakye — the professional network…

Elsa Watkins — Designer at Elsa Grace Designs

Elsa Watkins — Designer at Elsa Grace Designs

Elsa Watkins

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