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Strategic and driven GLOBAL MARKETING MANAGER with demonstrated ability to drive company growth and brand awareness through creative marketing development and category management. Talent for creating strong online presence and customer retention through social media marketing and brand advocacy on a global scale. Detail oriented merchandising leader known for company loyalty and passion for innovating products and brand guidelines through brand and customer analysis and endorsement negotiation skills.

Developed quarterly marketing material forecasts and distribution for prescription eyewear category. Fostered and maintained positive vendor relationships with partners. Assisted in developing and tracking representatives’ budgets on internal web-based platform. Traveled to larger locations to assist with optical shots and merchandise presentation and ensure company standards were met.
• Managed 48 external sales representatives nationwide to ensure strong company representation, managing marketing tools and merchandising for local stores for star product customization.


Channel Marketing Specialist, Prescription Eyewear

Oversaw global marketing strategies for cycling department of internationally renowned sports performance equipment company. Supported marketing verticals with athlete alignment for global campaign initiatives and go-to-market strategic planning to extend the reach of brand advertising. Liaised with product managers and athletes to ensure product presentation on global media focused events to keep company at the forefront of sports performance.
• Boosted Oakley Instagram presence for @oaklyebike from 0 to 290k followers by creating account and posting organic, new content daily from apparel releases to events including the Tour De France and Giro d’Italia.
• Assistedinthedevelopmentandlaunchofnewcyclinghelmetwithin18monthsofideation, conducting and providing analysis based on athlete feedback to R&D team and manufacturers.
• Tapped to successfully sign contracts with some of the most successful WorldTour professional
men’s and women’s cycling teams for brand sponsorship.
• Oversaw seasonal brand advocacy for cycling team, choosing 20 items to represent, collaborating
with branding team for sizing and international manufacturers to ensure timely distribution.
• Negotiated multi-year endorsements for athletes and teams, never exceeding annual cycling
budget while managing sponsorship payment, product inventory, travel, and media spotlight.
• Traveled with cycling teams to elite level cycling competitions to provide accurate brand
representation and advocacy to followers, media, and sponsors.
• Leveragedbrandimagethroughteampartnerships,productplacement,andcompetitor
endorsements, coaching athletes on social media representation and apparel use.                   
• Participated as key stakeholder on Summer Olympic Strategy Committee for 2016 and 2020.

Global Marketing Manager, Cycling

Created and implemented strategic go-to-market merchandising plans for global merchandising team. Managed specific asset execution of trade marketing tools for Oakley, Arnette, Revo, and Ray-Ban. Compiled and analyzed quarterly point-of-purchase forecasts and material inventory to identify star products. Collaborated with Research and Development team to test new product applications.
• Received Global Marketing’s Authenticity Award in 2012 for exceptional work with branding and demonstrated company loyalty through personal alignment with company vision.
• Drove product marketability by tailoring certain subsets of global marketing guidelines according to region and category and optimizing point-of-purchase displays to region standards.
• OwnedprocessofreinventingbrandguidelinesfromscratchforeverycategoryatOakleytodrive company growth, collaborating with brand team to ensure correct logo presentation.

Coordinator, Global Trade Marketing / Visual Merchandising

Elizabeth Reeder is a Global Marketing Manager, Cycling at Oakley, Inc. in Park City, UT.

Elizabeth Reeder

Elizabeth Reeder

Elizabeth Reeder

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Education history

FASHION INSTITUTE OF DESIGN & MERCHANDISING

University Of Nevada, Reno