Elizabeth Hoiles
Senior Designer for Apparel, Outerwear and Gear · 5.11 Tactical
Encinitas, CA
In My Own Words
As a designer specializing in technical apparel and accessories for over 20 years, I blend functionality with innovation to create gear that supports an active lifestyle. With a deep understanding of technical materials, ergonomics, and function, I craft products that meet the demands of the outdoors, urban environments, and everything in between. I love to merge performance fabrics with practical designs, ensuring that each piece is not only high-performing but versatile and comfortable. Whether it's a waterproof jacket, layering piece or everyday clothing, my goal is to deliver products that are the highest quality and function for the price.
Work Experience
Senior Apparel Designer for Technical and Lifestyle Apparel
5.11 Tactical2012 – 2025
-Designed some of the highest grossing and longest running Franchise products: eg. Apex Pant - $10mil+/yr sales, 29% of all sales annually -Developed Proprietary, high performance fabrics. -Created Plaids, Prints and Patterns for Wovens and Knits. -Researched Color and Fashion trends to for seasonal design direction.
Senior Apparel Designer
Arc'teryx Equipment Inc.2005 – 2012
Industrial designer of Gore-tex outerwear garments, soft-shells, fleece, sportswear and lifestyle clothing. -Designed Gore-tex outerwear, mid-layer insulation and fleece jackets for Snow-sports and Outdoor pursuits as well as outdoor lifestyle clothing. -Designed and developed the first iterations of the Atom Jacket franchise which still runs today. -Developed innovative garment constructions methods. -Developed and Tested new fabrics and insulation materials.
Industrial Designer, Apparel Design
Independent2005 – 2012
Designed Technical Outerwear for a few small brands out of Vancouver, BC, L.A., Oregon. Consulting on color and design for a snowboard brand based in Vancouver.
Soft Goods Buyer
Second Wave Surf and Snowboard Shop1998 – 2004
Purchased men's and woman's clothing, shoes accessories and outerwear. Developed and Branded our woman's only concept store called "La Nina". Additional responsibilities included merchandising, sales, developing and manufacturing our branded apparel.
Sales Representative Assistant
Viento Sports1998 – 1999
Customer service and Sales for: Ride Snowboards Quiksilver Wetsuits Dakine Wake-tech SMP etc...



