Accelerated revenue growth of startup, SMB, and enterprise clients through market research, brand/marketing strategy, GTM planning, and process development projects.

Collaborated with key stakeholders to define Rackspace’s 2016 Go-to-Market strategic marketing planning process, executed the internal communications cascade and training plan, and ensured that plan owners across all eight US business units met planning deadlines. Led cross-functional teams on projects to coordinate marketing skills trainings, produce a quarterly product launch roadmap for the sales department, and document and optimize marketing processes. Drove the creation, launch, and implementation of the company’s first globally standardized budget and spend management process.

Led the Pulmuone/Wildwood branding efforts, including website redesign and trade advertising strategy. Drove new sales by providing sales partners with strategic direction and data-driven sales presentations, including market analysis, consumer segmentation, and financial analysis.

Led cross functional teams to the multi-million dollar launches of the healthier-for-you Cantina Bell and industry-changing Breakfast platforms. Established a pipeline of future limited time offer products by managing the platforms' new product development process, timelines, and budget.