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Brand marketing leader and strategic marketing consultant seeking to add immediate value to companies on new product development, go-to-market planning, and process optimization projects. Demonstrated experience identifying company/marketing challenges, defining business opportunities and strategic paths to market that maximize sales and revenue, establishing annual go-to-market planning processes, streamlining processes to deliver higher ROI, and delivering focused projects on time and budget.  Ex-Taco Bell, Chili’s, Mint Mobile, Peace Corps

Accelerated revenue growth of startup, SMB, and enterprise clients through market research, brand/marketing strategy, GTM planning, and process development projects. 

CEO & Senior Marketing Consultant 

Senior Brand Director

Senior Brand Marketer, Global

Collaborated with key stakeholders to define Rackspace’s 2016 Go-to-Market strategic marketing planning process, executed the internal communications cascade and training plan, and ensured that plan owners across all eight US business units met planning deadlines. Led cross-functional teams on projects to coordinate marketing skills trainings, produce a quarterly product launch roadmap for the sales department, and document and optimize marketing processes. Drove the creation, launch, and implementation of the company’s first globally standardized budget and spend management process.

Marketing Consultant, Marketing Excellence

Led the Pulmuone/Wildwood branding efforts, including website redesign and trade advertising strategy. Drove new sales by providing sales partners with strategic direction and data-driven sales presentations, including market analysis, consumer segmentation, and financial analysis.

Brand Management/Marketing Contractor

Led cross functional teams to the multi-million dollar launches of the healthier-for-you Cantina Bell and industry-changing Breakfast platforms. Established a pipeline of future limited time offer products by managing the platforms' new product development process, timelines, and budget. 

Associate Manager, Brand Marketing

Elise Law is a CEO & Senior Marketing Consultant at Stratpath in Newport Beach, CA.

Elise Law — CEO & Senior Marketing Consultant at Stratpath

Elise Law

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Education history

Duke University

University of Southern California (USC) Marshall School of Business