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USA Marketing Manager at Giant Group

Marketing & Sales

Over 15 years professional experience in leadership management, marketing, product marketing, go to market, and events. Excels in organization, creative thinking, efficiency, and teamwork. Thrives in fast paced environments that require troubleshooting, positivity and high levels of energy.

Planned, strategized, and executed high-impact marketing initiatives, growing brand presence across the U.S. for Giant Group brands with an increase in consumer E-mail lists, social engagement, and return on digital advertising. Collaborated with cross-functional teams to oversee end-to-end planning, production, and execution for key deliverables, including partnerships, influencer campaigns,
and digital advertising. Managed a multi-million dollar marketing budget, optimizing spend across media, events, and brand activations. This role demanded a strategic mindset, creativity, and the ability to navigate cross-functional relationships, delivering impactful marketing campaigns that enhanced brand equity and market presence. Led and managed a Marketing team of 6 full-time
employees and freelance contractors.

USA Marketing Manager

Led strategic product and commercial business initiatives for Liv bikes and gear in the U.S. market, driving the growth to 20% of the overall Giant Group USA business and elevating the brand. This role combined leadership, strategy, and collaboration to ensure the success of Liv as a premier brand in the cycling industry and required a combination of strategic vision, strong leadership, and collaboration with cross-functional teams to grow the brand and deliver exceptional products and experiences to consumers.

US Liv Business Manager

Developed and executed marketing strategies and assets for bike products targeting global audiences. This role demanded a deep understanding of product development, technical communication, marketing strategies, and exceptional presentation and event management skills.

Liv Global Product Marketing Specialist

Brand Ambassador for the women's bicycle brand "Liv" of Giant Bicycles. Assists in developing the women’s cycling community through the Liv brand and local Liv retailer. Acts as a liaison of the Liv brand by leading rides, hosting clinics and acting as a go-to resource for Liv and general cycling related information.
- Promotes cycling and knowledge of the Liv brand to the community.
- Hosts rides and informational clinics to engage women on bikes.
- Works with local retailer to help promote activity around the bike shop.
- Responsible for monthly reports summarizing events and activities.

Liv Brand Ambassador

Specialist in creating a positive guest experience with Bicycle Warehouse through online support, connection with stores, and performing follow-ups to create guest loyalty. Providing knowledge on a wide variety of bicycle brands and products to ensure guests needs are properly fulfilled. Coordinating guests and products to team members across 7 store locations. Planning in-store events, rides, and connecting with the community to build strong relationship. Assisting with social media and writing emails to keep our guests engaged.

Guest Experience Pro & Events Coordinator

Managed key aspects of e-commerce operations, ensuring the smooth and accurate listing of products on the company's online stores. Key responsibilities included: Creating and maintaining product upload sheets with detailed product descriptions, high-quality images, and optimized keywords to enhance searchability and customer engagement. Supported warehouse operations by assisting with inventory management and ensuring stock levels were accurately reflected online. This role required strong attention to detail, organizational skills, and the ability to work effectively across e-commerce and logistics functions.

e-Commerce Specialist

Responsible for overseeing the day-to-day operations of a Taekwondo studio, ensuring exceptional customer satisfaction and fostering a vibrant, engaged community of members. Key responsibilities included: Managing all aspects of customer service, including handling inquiries, new member sign-ups, and maintaining a high rate of membership retention and satisfaction. Oversaw financial operations, including accounts receivable and payable, to ensure the studio’s financial health. Planned and executed events, such as tournaments, graduations, and celebrations, for up to 300 participants at both on- and off-site locations. Developed monthly newsletters, and created marketing materials for use across digital, print, and promotional campaigns. This role required exceptional organizational and communication skills to manage a dynamic environment and support the growth and success of the studio.

General Manager

Assistant Photographer for a leading commercial photography and videography company specializing in the bicycle and action sports industry, delivering high-quality visuals for top-tier clients, including Giant Bicycles, One Industries, SixSixOne, Specialized, and Razor USA. Key responsibilities included serving as the second photographer and lighting specialist for both indoor and outdoor shoots, capturing compelling images for use in advertisements, catalogs, store signage, and web platforms. Assisted in post-shoot workflows to ensure smooth delivery of client projects. This role required technical expertise, precision, and collaboration in a fast-paced environment to consistently produce dynamic, impactful imagery for globally recognized brands.

Assistant Photographer

Top level inside sales rep for a mountain bike clothing company.
- Maintained and serviced current account relationships for repeated business.
- Generated leads for new accounts, from first contact through processing of orders.
- Handled all customer service inquiries with both bike dealers and consumers.
- Represented the brand at marketing events including: Interbike, Outdoor Demo, and
DealerCamp.

Inside Sales and Customer Service

Managed a staff of trainers at a corporate gym and worked as a personal trainer. Promoted within the company to Assistant Fitness Manager.
- Managed a staff of 21 Personal Trainers, lead weekly staff meetings, onboard new employees into systems and procedures.
- Evaluated new clients, assigned trainers, and maintained a high level of interactivity to ensure positive results and high client retention.
- Forecasted sales to ensure profitability and notice trends.
- Maintained employee schedules.
- Organized and executed clinics and events.

Assistant Fitness Manager & Personal Trainer

Elise Heinold is an USA Marketing Manager at Giant Group in Camarillo, California.

Elise Heinold

Elise Heinold

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