Elise Finzi

Digital Product Manager I - Marketing Technology

Fairfield | United States

Skills

No information

Interests

Writing

Yoga

Running

Skiing

Surfing

Drawing/sketching

Industries

Creative Agencies

Fashion

Outdoor

Streetwear

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Elise

An experienced and highly creative Digital Marketing Specialist with a demonstrated history in the consumer goods industry & non-profits.

I am a person driven by vision rather than purpose. I admire creativity and seek to be a part of an organization that focuses on creating something new, and that inspires change in their respective industries.

Trajectory

Nov 2022 — Now

Digital Product Manager I - Marketing Technology · Albertsons Companies

Re-launched SMS/MMS Marketing Channel June 2023 - four weeks post launch the channel has generated $50k in e- commerce sales Partner with CRM to build a NRT, AI & customer-centric roadmap for the SMS/MMS service. Monitor TCPA changes to buildout a robust compliance suite with ABSCO legal partners. Helping lead new integrations/enablers for the ABSCO MarTech stack. Define product strategy for the discovery and planning product area by partnering with respective PMs and defining the landscape of SMS/MMS platform & additional enablers to support enterprise marketing. Own the product lifecycle, from discovery, definition, execution to launch & iteration for their products. Define detailed use cases, product requirements, and technical specs needed to support roadmap initiatives. Participate and lead an agile development process, working closely with internal Tech teams and multiple offshore engineering teams. Define overall user-facing commerce experiences, platforms, and services KPIs and ensure proper instrumentation to track against goals.

Sep 2021 — Nov 2022

Digital Analyst / Program Manager III · Albertsons Companies

Partner with marketing, shopping experience, loyalty, engineering, corporate and division marketing & operations teams to ensure customer journeys are cohesive across all digital and store touchpoints Champion customer engagement by leveraging customer segmentation (stored/maintained in the ActionIQ Customer Data Platform), shopper insights and sales data to develop customer journeys to increase loyalty and share of wallet. Collaborate with Marketing and Loyalty teams on customer lifecycle acquisition, engagement and retention strategies. Leverage customer segmentations, shopper insights and sales data to develop strategies to increase loyalty and share of wallet. Design and produce loyalty reporting and analytics; create dashboards to capture key KPIs for stakeholder consumption. Act as Loyalty Project Manager for marketing brief submissions and kick-off meetings

Aug 2020 — Dec 2020

E-Commerce Digital Archive Coordinator · The Fresh Market

Contract - Remote Assisted in the management of TFM's photo and video archives by accurately cataloging analog and digital assets Organized, uploaded and tagged digital and physical content to a software cloud. Selected, cataloged, maintained, and made archived assets available. Digital file management/processes using various platforms and software.

Jan 2018 — Jan 2020

Senior Digital Marketing Specialist · Lucky's Market

• Managed all promotional, evergreen & additional marketing content to over 500k email subscribers in Salesforce Marketing Cloud • Created & maintained company website [update content, SEO and ADA management] • Assisted in the project management, audit, content and launch of two websites • Monthly content planning, pre/post production and digital execution • Created/planned text campaigns using Salesforce Marketing Cloud • Provided monthly analytics on subscriber data, email sends & website traffic • Provided technical support to our customers and in-store staff (based in Denver, CO)

Nov 2018 — Oct 2019

Digital Marketing Consultant · Find Your Litt LLC

• Designed logo for the company • Designed a variety of Instagram, Facebook, Digital & Print content/ materials • Assisted with copy writing/editing for landing pages, social posts & promotional materials • Assisted in website design/layout • Created & executed a product launch plan (worked remotely)

Apr 2017 — Jan 2018

Marketing & Communications Coordinator · The Clean Label Project

• Maintained website & social media accounts • Developed promotional materials including brochures, newsletters, website/social media content, and press releases • Planned & coordinated a behind-the-scenes informational video about the non-profit • Coordinated the Executive Director's phone/radio/in-person interviews, meetings, and travel • Participated in industry events to raise awareness for the non-profit (based in Denver, CO)