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Sr. Graphic Designer / Photographer

Creative & Design

14 years experience driving integrated design solutions across digital, direct and print from creative brief to final delivery.
Brings experience in retail fashion and advertising, skilled in working with e-commerce campaigns from initial concept,
design, production and management of photo shoots and visual assets. Leverages impeccable presentation skills and ability to
communicate, present and create ideas to cultivate client relationships. Experience  managing in house design teams.Combines
the ability to bring big ideas to the table with keen attention to detail to execute innovative and impactful creative campaigns.
Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline
driven environments with an emphasis on working within budget requirements.

•Help build all brand's visual and design elements, such as the photography direction, videography direction, graphic standards, brand color and design approach, typographic standards, interaction guidelines, etc. 
•Work with our Creative Art Marketing Manager to produce studio product shoots, lifestyle shoots on location, along with all of the post production work to ensure that the photos are ready to use across web/print properties including our website, email, and social media.
•Design and oversee marketing creative for email, digital advertising, web, print and social media.
•Help with new website design, landing pages, and overall user experience.
•Create engaging sales and marketing content that appeal to our target demographic

•Took direction from our CD & Sales departments for SMU designs.
•Developed tech packs (in Adobe Illustrator) for all designs.
•Researched, interpreted, and applied market trends (competitors and non-competitors) appropriate to the brand.
•Updated tech packs, CADs, as reviews took place, and designs were revised.
•Photographed all product

Graphic Designer

•Create, modify and typeset layout proofs to send to clients for tenant plaques, directory inserts, monument signs, ADA-Compliant signage (braille), parking signs, window vinyls, evacuation plans, and channel lettering. 
•Evaluate documents and files for accuracy and to ensure consistency in the fonts, format styles and materials implemented match existing signage.
•Review job ticket and compare it to the original email from the client to verify that the order matches the request.
•Making quality sign products that are most economical by reviewing design concepts/layouts with fabricators and engineers.

Edgar Espinoza is a Sr. Graphic Designer / Photographer at Palos verdes footwear in LONG BEACH, CA.

Edgar Espinoza

Edgar Espinoza

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