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Experienced Sales & Marketing Leader | Global Brand Strategist | Product Development Expert

Marketing & Sales

Head of US Marketing and Production Planning for Yamaha’s Smart Power Vehicle - Power Assist Bicycle division. As a digital marketing and ecommerce strategist, he has crafted and developed long-term B2C and B2B procedures with customized content strategies specific to each of the ever changing media and digital commerce segments. Presenting product with a natural and casual approach, he invents UX and UI interactions which are genuine and true to both his brand and to the individuals invested in the brand's message. 

His firsthand experience as a marketing director, product planner, wholesale strategist, specialty retailer, manager and director encompass an operational awareness that blends his history of identifying new business opportunities to construct system roadmaps that motivate, delegate, launch and measure successful programs with tangible and real-time KPIs.

Drew inspires staff and co-workers through community-engagement and peer-to-peer coaching in ways that foster lifelong relationships while balancing the demands of personal life without sacrificing their career roles and requirements.  As the Founder of the Trail Stewards of San Diego and organizer of the Discovery Elementary School Fairway Fundraiser golf tournaments, he empowers a collective of passionate advocates that enjoy giving-back to their community. As a champion for nature and their neighborhoods, the Trails Stewards of San Diego create volunteer initiatives to maintain multi-use trails in the Greater San Diego area.

Able to see the big picture and communicate it clearly to others, he is well-suited to take charge of a project, even in mid-stream, to stimulate efficient use of time and hard-work to advance policy and procedural actions towards success.  With flexibility, versatility, he acts with positivity in challenging environments with confidence.  He is a very active agent in all he does and actively seeks challenging projects for his teams to conquer.

Led the launch of Yamaha’s cycling division, establishing a strong brand presence across U.S., Canadian, Australian, European, and Japanese markets, driving 47% year-over-year growth in new market penetration. Developed and executed U.S.-specific and global brand strategies, achieving a 28% increase in customer engagement and aligning with Yamaha’s guidelines and regional market nuances.

Orchestrated go-to-market strategies for nine major product launches, collaborating with cross-functional teams to drive a 20% sales growth and a 30% year-over-year increase in digital impressions. Directed cross-functional teams in delivering high-impact product launches, from concept to execution, resulting in measurable sales growth and enhanced brand visibility.

Created comprehensive product messaging, multilingual campaigns, and dealer resources, ensuring consistent, customer-focused communication across five international markets. Spearheaded event and sports marketing initiatives, leading activations at AIM Expo, Interbike, and Sea Otter Classic, while building athlete ambassador programs featuring Brian Lopes and Haiden Deegan to strengthen brand credibility.

Oversaw a $2M+ marketing budget, prioritizing ROI-driven initiatives and achieving a 20% improvement in marketing efficiency year-over-year. Mentored and managed a global team, including six regional managers, two product planning specialists (Japan and Italy), and cross-market brand development teams, fostering collaboration and innovation.

Key achievements include double-digit sales growth across core markets through targeted strategies, unifying global brand messaging to increase campaign consistency and consumer trust by 15%, and integrating sustainability into product development, reinforcing Yamaha’s commitment to environmental responsibility.

Director of Sales Marketing

Spearheaded strategic sales and product planning initiatives, driving growth and market expansion for Intense Cycles across North America and international markets.
Developed and executed comprehensive go-to-market strategies that aligned with the brand's objectives, ensuring seamless product launches, sales channel optimization, and consistent revenue growth.
Led cross-functional teams in product development, marketing, and sales, ensuring alignment with consumer demand and market trends, which resulted in a 20% increase in year-over-year sales.
Revitalized consumer-direct sales channels by creating a customer-centric approach, leveraging digital marketing and ecommerce platforms to enhance the consumer journey and boost online sales performance.
Built and nurtured relationships with key influencers, athletes, and brand ambassadors to strengthen Intense Cycles’ presence within the mountain biking and extreme sports communities.
Collaborated closely with product, design, and engineering teams to oversee the development of innovative cycling products that addressed market needs, resonated with core consumers, and enhanced brand perception.
Managed sales forecasts, budgeting, and inventory planning to ensure operational efficiency and cost-effective resource allocation, resulting in increased profitability and stronger product lifecycle management.
Successfully represented the brand at industry events, trade shows, and dealer conferences, strengthening the company’s market presence and solidifying strategic partnerships with retailers and distributors.

Sales Director

Led the development and execution of national sales and marketing strategies, driving significant growth and brand presence across key U.S. markets.
Managed a nationwide team of sales representatives, overseeing recruitment, training, and performance optimization to ensure alignment with corporate objectives and market demands.
Built strong relationships with key retailers, distributors, and partners, resulting in expanded distribution networks and enhanced brand positioning within the competitive cycling industry.
Developed and executed marketing campaigns that integrated digital marketing, social media, influencer partnerships, and event activations to drive consumer engagement and boost sales.
Conceptualized and managed high-impact brand activations, including product launches, trade shows, and promotional events, generating buzz and increasing consumer interest in Norco’s product offerings.
Collaborated closely with product development and engineering teams to provide market insights, ensure product-market fit, and support successful new product introductions.
Led the creation of comprehensive budgets and sales forecasts, ensuring that all marketing and sales activities were aligned with overall business goals while staying on budget.
Utilized data-driven insights and competitive analysis to inform marketing strategies, continuously optimizing efforts to maximize return on investment and maintain brand relevance.
Implemented innovative dealer marketing programs to enhance retailer engagement and support, strengthening relationships and driving higher sales performance.

Sales and Marketing Manager (US Market - Norco Bicycles)

National Sales Director

Managed sales and brand representation for the Southern California region and State of Hawaii, overseeing relationships with a diverse network of retailers and distributors to drive market share and revenue growth for Specialized products.
Developed and implemented territory-specific sales strategies to maximize dealer performance, ensuring alignment with national sales goals and local market needs.
Collaborated with dealers to enhance product presentation and marketing efforts, leading to increased consumer awareness and improved in-store experience.
Played a key role in organizing and participating in industry trade shows, cycling events, and dealer conferences, representing the brand and facilitating strong partnerships within the cycling community.
Provided ongoing training and support to dealer networks, equipping them with the knowledge and tools needed to effectively promote and sell Specialized products, which resulted in a 15% increase in annual sales within the region.
Conducted market analysis and competitor assessments to identify opportunities for growth and market penetration, allowing for targeted sales efforts and strategic decision-making.
Delivered exceptional customer service and support to retailers, ensuring long-lasting relationships and fostering brand loyalty.
Contributed to product feedback and development discussions, leveraging insights from retailers and consumers to inform future product innovations and improvements.

Territory Sales Manager

Operated a high-end specialty retail store, providing a premium selection of road, triathlon, and mountain bikes and related products to a discerning customer base in Southern California.
Directed all aspects of store operations, including sales, marketing, inventory management, customer service, and team leadership, ensuring smooth day-to-day operations and a top-tier customer experience.
Developed and executed sales strategies that resulted in significant revenue growth, building a loyal customer base and establishing the store as a go-to destination for cyclists and triathletes in the region.
Managed product selection and vendor relationships, ensuring that the store offered cutting-edge bikes and gear that met the needs of performance-driven athletes and cycling enthusiasts.
Spearheaded local marketing efforts, including community events, cycling clinics, and sponsorships of local races, enhancing the store’s visibility and strengthening its connection with the cycling community.
Recruited, trained, and mentored a team of sales and service staff, fostering a culture of expertise, collaboration, and exceptional customer service that set the store apart from competitors.
Implemented inventory control systems to optimize stock levels, reduce excess inventory, and ensure timely product availability, resulting in improved cash flow and operational efficiency.
Cultivated strong relationships with key customers, offering personalized consultations and product recommendations to ensure a tailored and superior shopping experience.
Organized and hosted events such as demo days and triathlon training sessions, driving community engagement and reinforcing the store’s position as a trusted resource for athletes.
Collaborated and operated with Challenged Athlete Foundation as Bike Fitter for Ironman Distance program athletes.

General Manager

Store Manager

Drew Engelmann is an Experienced Sales & Marketing Leader at Yamaha Motor Corporation, USA in San Marcos, California.

Drew Engelmann

Drew Engelmann

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