Drew Bedford
Senior Brand Storyteller
Park City | United States
Skills
No information
Interests
Marketing
Copywriting
Advertising
Digital storytelling
In my own words
— DrewCreative leader with proven experience in transforming outdoor and technology brands, driving demand and creating engaging and effective customer experiences in B2C and B2B markets.
Collaborative leader; able to build, mentor and motivate a digitally-minded marketing team to perform above expectations.
Trajectory
Mar 2020 — Now
Senior Brand Storyteller · KÜHL Clothing
Wearer of many hats: storyteller, proofreader, creative director, interpreter for the design department. Crafted strategies to create greater awareness of KU¨HL history, innovation and brand. Collaborated with founder and marketing director to formulate a roadmap for greater engagement throughout the customer journey. Advocated for building long- term relationships with customers through passionate, authentic, and inspiring content.
Jan 2016 — Jan 2019
Creative Director/Partner · IN8LOGIC
Digital tribal leader for omni-channel campaigns, brand development, content marketing and web design/dev. Directed creative strategy, development and production to create game-changing results on time and on budget.
CLIENTS: Verizon Wireless, McCann Ericksson/MRM, Cisco, KÜHL, Trails Utah
Jan 2003 — Jan 2014
Creative Director/Partner · Flashpoint
Co-founder of this integrated marketing communications company targeting the mountain/lifestyle market. After living the mountain sports lifestyle for years, we launched an integrated digital agency to bring the outdoor industry into the digital age.
Co-managed the financial, account, and creative growth of the company from two to twelve employees.
CLIENTS: Black Diamond Equipment, Expert Voice, Petzl, Rossignol, Smith Optics, Spyder, The North Face, Stein Ericksen Lodge, and Waldorf Astoria.
Activity
Education history
University of Utah
BA
University of Utah
Certificate