Creative Agencies

Fashion

Lead Travel Writer / Content Marketer

Top Management

-Increased Zicasso’s speed and quality of content production by up to 50% within 1 year
-Establish articles, sample travel itineraries, bulletins, emails, blogs, editorial calendar, and social media presence 
-Create advertising themes, methods, and SEO strategies using metrics like Google Analytics and best practices across platforms.
-Research and interview travel partners to determine which cities, countries, and events to feature.
-Optimize social media accounts to ensure brand messaging, engagement, and an information-focused approach. 
-Build relationships with partners and in-house departments for better marketing channels and optimized initiatives.
-Assist Marketing Manager in managing public relations partners to assist with growth.  
-Showcase sustainable travel initiatives, programs, and partners. 



-Craft original scripts in collaboration with the producers. 
-Coordinate stories for videos and facilitate discussions-based ideas.
-Research topics in narratives for comparison using the internet, video archives, and other information resources. 
-Conduct interviews with clients to shape storytelling objectives and obtain pertinent information meant for production concepts


Content Creator 

-Produce 7 novels appropriate for diverse range of Young Adult and New Adult audiences.
-Outline 7 projects and organize appropriate material to format for publication within 12 month period.
-Develop themes, plots, characterizations, psychological analyses, historical environments, etc. to create relatable, gripping events.
-Collaborate with editors and publishers to discuss changes or revisions to written material.
-Research factual information for authentic detail, using verifiable sources for life-like events and captivating detail. 
-Design appropriate layout and formats for digital content.


Author

Douglas Weissman is a Lead Travel Writer / Content Marketer at Zicasso in Burbank, CA.

Douglas Weissman

Douglas Weissman

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